CRM Manager

Newark, NJ Job ID: 10533 Job Category: Consumer Products

Job ID: 11690
Category: CRM & Direct Marketing
Location: NY – Syracuse

Our client, a fast-growing direct to consumer company is building a best-in class CRM function. The CRM Manager will be responsible for managing and enhancing existing company-wide communication strategies involving customers.  

Responsibilities:

  • Oversee execution of all acquisition campaigns (DM and email), response analysis and reporting.
  • Oversee day to day execution of all prospect and customers communications (email, SMS, DM), engagement/response analysis and reporting.
  • Initiate and oversee all campaign offer, targeting and creative testing (A/B, multi-variate, etc.) including response analysis and reporting.
  • Collaborate with support agencies to ensure CRM best practices are always employed and to identify emerging/new trends and technologies.

Requirements:

  • BA/BS in marketing or a closely related field.
  • 8+ years of progressive levels of responsibility.
  • Experience and working knowledge of CRM applications for segmentation and targeting.  
  • A demonstrated understanding of direct marketing and consumer retail promotions.
  • Tracking and measuring multi-channel campaigns, including email, text, telephone and direct mail (metrics monitored include clicks, responses, leads, and revenue).
  • Success in identifying business opportunities and executing strategic plans that yield positive results.
  • Tremendous capability for creativity while also having a sense of urgency.