Director Digital Marketing and Strategy

Newark, NJ Job ID: 10533 Job Category: Consumer Products

Category : Digital/eCommerce
Location/City : PA – Greater Philadelphia Area
Salary Range : 120000.00 – 140000.00 per year (Permanent)
Id : 11666

Our client is looking for a talented Director of Digital Marketing & Strategy who is passionate about building a best in class digital team and department with a dynamic, huge growth CPG category leader. The Director will work with internal and external partners to ensure that the brands become best in class through the use of cutting edge digital technologies, as well as all relevant online and social media methodologies.

Job Responsibilities:

  • Lead the Digital Marketing and Strategy team and ensure business objectives are met.
  • Define, develop and build the Digital Marketing team.
  • Develop annual business plans and growth goals as well as strategic objectives.
  • Develop and track key measurements of success leading to maximizing sales and profits.
  • Monitor marketplace for competitive activity and trends.

 

Job Qualifications and Experience:

  • 7+ years of Digital Marketing experience in CPG.
  • Bachelor’s degree, MBA preferred.
  • Expert in Social Media, SEO, SEM, search ranking, web analytics and influencing consumer behavior.
  • Strategic thinker with excellent written and verbal communication skill
  • Ability to work independently, problem solve and leverage multiple function support.
  • Ability to manage multiple agencies.