TITLE:

Marketing Manager

LOCATION:

Toronto

JOB CATEGORY:

Sales and Marketing

Industry 1: Machinery
Industry 2: Electrical/Electronic Manufacturing
Industry 3:

Job ID: EB-1539064765
Category: Sales and Marketing
Location: , Toronto

B2B Marketing Manager

Responsibilities:

  • Digital Marketing: Plan and oversee digital marketing initiatives with their digital marketing agency. (Content creation, Lead Generation, campaigns, website, SEO)
  • Sales Budget: Coordinate the annual sales budget forecast with the outside sales team.
  • Sales Support: Collaborate with the sales team to develop sales enablement materials with the assistance of the marketing assistant:
    • presentations
    • catalogues, flyers, brochures
    • promotional material
  • Tradeshows: Plan tradeshow calendar and execute it with the assistance of the marketing assistant
  • Customer events: plan customer events (sales trainings, trips to the factory and other similar events)
  • Budget Management: Develop and manage marketing budgets effectively.
  • Technology savvy: knowledge in SAP project management and CRM systems
  • Project manager and Business Analyst of the Quoting system, CRM, and Website. Liaise with developers to discuss new features and improvements in the current solution
  • Continuous Improvement: Stay informed about emerging trends, best practices, and innovations in B2B marketing, continuously seeking opportunities to optimize strategies and achieve better results.

Qualifications:

  • Strong understanding of digital marketing principles, including email marketing, social media, SEO, and content marketing
  • B2B Marketing experience
  • Demonstrated willingness to learn about our products, industry, and target market.
  • Strong written and verbal communication skills, with the ability to create compelling content for various digital channels.
  • Experience or familiarity with CRM systems
  • SAP knowledge would be great

BrainWorks is a prominent boutique executive search firm offering a 30-year track record of successfully sourcing and placing top talent. By harnessing proven strategies, collaborating with stakeholders and leveraging a diverse and talented candidate network, BrainWorks helps businesses find, attract, and ultimately hire talented professionals that create differentiated results. Our search services can be offered either on a retained or contingency basis depending on the level of commitment your unique search requires.

BrainWorks offers several distinct practice areas, each directed by a Partner with extensive experience, and knowledge of current trends and industry challenges in their specific discipline. BrainWorks practice areas include the following: Accounting & Finance; Accounting & Finance Interim; Analytics, Data Science & Data Governance; Commodities Technology & Trading; Consumer Products; CRM & Direct Marketing; Cybersecurity; Ecommerce & Digital Marketing; Human Resources; IT & Data Engineering; Market Research & Consumer Insights; Operations & Supply Chain; Private Equity & Portfolio Company Leadership; and Sales.

BrainWorks prides itself on quality, speed and GUARANTEED RESULTS, delivered through our unique QUASAR approach. When you partner with BrainWorks, your company will receive intelligence and industry expertise from consultants who are trustworthy, caring and passionate about your business needs. https://brainworksinc.com.

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