Sr Director Healthcare Professional Marketing

Newark, NJ Job ID: 10533 Job Category: Consumer Products

Job ID: 11045
Category: Consumer Products
Location: PA – Greater Phila Area


Our client, a global leader in the consumer packaged foods industry, is seeking a Sr. Director who will play a key strategicrole in leading its Healthcare Professional Marketing group.   In this role, the Sr. Director will own direct marketing tohealthcare professionals, drive strategies to further brand development, partner with the brand teams to enhance theirstrategies, and identify opportunities to expand the company’s reach within the health and science communities.

Responsibilities include:

•  Set the strategic roadmap for the department
•  Develop and own segmentation and direct marketing to HCPs
•  Contribute to the overall brand strategy, positioning, messaging
•  Develop annual business plans that drive toward brand growth objectives; deploy strategies and tactics to drivegrowth
•  Partner with agencies to develop best in class strategies and executions
•  Work with cross functional partners to ensure alignment and consistency of messaging

Ideal candidates will have:

•  Bachelor’s degree and 10+ years of progressive experience marketing to Healthcare Professionals
•  Experience in the Consumer Package Goods/Food/Pharmaceutical OTC industries
•  Understanding of the US healthcare environment, FDA and other federal regulations
•  Understanding of nutritional issues (ie, weight management, diabetes)
•  Desire and ability to work in fast-paced, entrepreneurial environment