VP Marketing Communications

Newark, NJ Job ID: 10533 Job Category: Consumer Products

Category : Consumer Products
Location/City : Boston or Chicago
Salary Range : 120,000 – 150,000 per year (Permanent)
Id : 11451

Dynamic, growing consumer goods company that is part of a $2B global organization is seeking a talented Marketing Communications professional to lead a team. This is a great opportunity to put your stamp on a category leader and catapult them to the next level.

Responsibilities include:

  • Create and implement strategic and innovative marketing and communication programs, through both traditional and social platforms, across a portfolio of brands.
  • Build a digitally-focused marketing communications discipline, underpinned by process, best practices, and commitment to quality
    Manage communication activities that promote and enhance the organization’s brand reputation.
  • Monitor return and cost effectiveness of the various marketing programs.
  • Lead a team that oversees the daily execution and management of marketing plans, and creates a dynamic, digital and social media marketing presence.
  • Create clear and consistent content and authentic communication with consumer base across all platforms, including websites, social media, traditional media, annual tradeshow events, press and collateral materials.
  • Monitor, measure, and report on the effectiveness of marketing campaigns

Ideal candidates will have:

  • Bachelor’s degree and 10+ years of marketing communications experience within the consumer products industry
  • Experience in toy or juvenile/baby products is a plus
  • Familiarity with the latest trends and techniques to develop and implement strong digital and social media plans
  • Experience in general management and ability to lead a team