Brand Manager (Atkins)


Denver CO


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Job ID: EB-2777865868
Category: Sales and Marketing
Location: Denver, CO


As the Simply Good Foods Company continues to grow, we’re seeking an innovative Brand Manager to drive our core Atkins business. The Brand Manager is responsible for delivering business results and shaping a 3-year growth strategy through data and consumer insights, creative ideation, and cross-functional leadership. This individual will have a great deal of responsibility and exposure to our Executive team. As such, the Brand Manager will need to demonstrate a general manager mindset, including strategic thinking, thriving in the ambiguity of innovation, and inspiring teams with a “can do” attitude.


• Drive brand development and strategic plan execution by providing appropriate category, consumer, and competitive insights & analysis
• Manage key issues and projects in support of the business objectives
• Lead cross-functional teams on the development of new products for our base business from idea to launch (i.e., formulation, product feasibility validation, packaging development and sales execution); Present and align Executive team through Stage Gate process
• Partner with cross-functional teams to identify, evaluate, and prioritize growth opportunities; Assess opportunity feasibility and develop go-to-market launch plans
• Communicate cross-functionally to ensure marketing strategies and goals are understood throughout all touchpoints
• Manage portfolio strategy, business case assessment, and monthly business reporting
• Lead the planning and execution of shopper and consumer marketing campaigns / activities
• Develop and manage marketing budgets and product P&Ls; Monitor ROI on all marketing spend
• Utilize and leverage data to make informed decisions regarding marketing investments and priorities
• Coach and mentor junior team members to develop brand marketing capabilities and drive the culture
• Conduct special projects, analyses, and trackers, as required
• Ensure that packaging labels are accurate and in compliance with acceptable regulations, as needed
• Participate / Lead special projects and assignments, as required
• Participate in all other miscellaneous SMPL and departmental tasks, as required
• Attend departmental / cross-functional meetings


• Knowledge of syndicated data services such as IRI and/or Nielsen; IRI, preferred
• Ability to interpret and apply research learnings
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, etc.)
• Confidence in presenting and synthesizing complex information into easy-to-understand narratives
• Ability to develop / coach individuals to maximize their abilities and together become a high performing team
• Excellent business acumen and general management skills; Exceptional interpersonal skills and ability to interact effectively at all levels of the organization
• Strong intellectual curiosity; Ability to “think outside of the box” to create novel solutions to business challenges
• Comfortable working in a fast-paced, entrepreneurial environment


• Bachelor’s degree, required; MBA, preferred
• Minimum of 5 years’ experience in CPG brand management, required; Experience in food industry; preferred
• Experience leading and launching new innovation
• Experience working with agencies to develop marketing plans

** Work is performed in a fast-paced office environment and may be stressful at times. Work may require sitting for long periods of time; requires manual dexterity sufficient to operate a keyboard, calculator, telephone, copier and fax machine and scanner.

Simply Good Foods USA, Inc. is an operating affiliate of The Simply Good Foods Company (Nasdaq: SMPL) (“Simply Good Foods”). Simply Good Foods aims to lead the nutritious snacking movement with trusted brands that offer a variety of convenient, innovative, great-tasting, better-for-you snacks and meal replacements. Our nutritious snacking platform consists of mission-driven brands, including Atkins® and Quest®, that enable consumers to meet their nutritional goals and fuel their healthy lifestyles.

Our approach to nutrition has the potential to change lives and we’re looking for great people to join our team who are committed to providing people a more nutritious way to eat. Simply Good Foods is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

We are committed to attracting, developing and retaining a diverse workforce that infuses equity and belonging throughout our culture and business practices. We celebrate diversity and are dedicated to creating an inclusive environment for our employees.
This commitment is driven by our core values, which guide our daily interactions with one another and influence how we show up each day by creating transparency and developing trust across Team Simply, and with our vendors and external partners. Our five core values are:
• • Lead with Innovation
• • Act with Integrity
• • Be Empowered
• • Succeed through Interdependence
• • Bring Passion Every Day

The health, satisfaction and well-being of our employees are important to us and an integral part of our organization’s goals. In this spirit, we are excited to share the available compensation for this role, which includes a base salary range and an annual short-term incentive.
The base salary range is: $105,000 – $125,000, exclusive of benefits or additional incentives (highlighted here). Additionally, this position is eligible for an annual short-term incentive target of 15%. If you are hired at Simply Goods Foods, your final base salary compensation will be determined based upon such factors as: geographic locations, skills, training, education and/or experience. Please keep in mind that hiring at the range maximum would not be typical in order to allow for future and continued salary growth.
Lastly, we offer a total rewards package that includes competitive compensation, and best-in-class health and wellness options. We understand that each employee’s situation is unique – Our intent is to deliver an overall benefits package that can be tailored to each employee to support their exclusive lifestyles, as well as, the needs of their families. All full-time employees and their eligible dependents have access to medical, dental and vision insurance, health reimbursement arrangement (company paid), life and disability coverage, 401(k) retirement plan, and other voluntary benefits. We offer time off benefits including vacation time, sick leave, flexible time off (for exempt positions) and paid parental leave, plus remote workdays on Monday and Friday.

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