Brand Manager / Sr. Brand Manager


Indianapolis IN


Industry 1: Consumer Goods
Industry 2: Food & Beverages
Industry 3:

Job ID: 19852749574
Category: Consumer Products
Location: Indianapolis, IN

Our client, a CPG manufacturer with a well-known brand, has Brand Manager and Sr. Brand Manager opportunities on its growing team. If you are a CPG professional who wants to work in a fast-moving environment where you have autonomy to shape and grow your business and make an impact, let’s talk!

Responsibilities include:

  • Develop the overall marketing strategy and in-market planning execution for the brand.
  • Develop a strategic growth plan, drive the annual planning process, and conduct quarterly product line reviews,
  • P&L ownership and oversight of the product line portfolio, understand key business drivers, consumer needs and purchase motivation by channel.
  • Serve as brand ambassador, owning and championing the product line to lead organizational success.
  • Lead a broad range of activities including packaging, pricing, promotion & product.
  • Partner with the sales organization to track in-market performance and craft sell stories for retail customers; plan and execute retail programs in various channels including grocery and mass.
  • Understand consumer needs and purchase motivation; analyze category, consumer and customer needs and product line performance, and translate into strategic actions to optimize sales.
  • Work with key business partners (Insights, R&D, Finance, Sales & Procurement) to launch new product innovation, including flavors and pack sizes.
  • Lead development of product packaging and messaging.

Ideal candidates will have:

  • Bachelors’ degree and 5-15 years experience in CPG brand management.
  • Strong analytical skills.
  • Ability to work in a fast, flexible and innovative culture.
  • Self-motivated; ability to manage multiple projects with a high sense of accountability and urgency.

BrainWorks is a premier executive search firm that delivers superior talent to drive business performance. Our consultants are experts in their practice areas, which include Consumer Products Careers; CRM, Direct/Database Marketing and Customer Sciences/Advanced Analytics; Accounting and Finance; Information Technology; Private Equity & Corporate Finance; Digital Marketing and eCommerce; and Consumer Insights and Market Research.

BrainWorks prides itself on quality, speed and GUARANTEED RESULTS, delivered through our unique QUASAR approach. When you partner with BrainWorks, your company will receive intelligence and industry expertise from consultants who are trustworthy, caring and passionate about your business needs. https://brainworksinc.com