Job ID: EB-8810581973
Category: Technology
Location: New York, NY
Our client has an opening for a
Digital Marketing Specialist in their New York office.
The Digital Marketing Specialist will maximize digital engagement, drive and report demand, and help manage and support digital marketing technology procurement. The Digital Marketing Specialist will design and help implement Digital Marketing’s go-to-market strategies, including our website, social media platforms, and email initiatives.
In this capacity, the Digital Marketing Specialist will:
• Contribute to the design and implementation of Digital Marketing strategies, adhering to the overall goals: collecting and analyzing better communications statistics, tighter focusing of our digital marketing communications, and analyzing and communicating new business leads across Digital Marketing channels, including web, email, and social media
• Manage our most frequent digital communications, Client Alerts, from submission to distribution and analytics reporting
• Contribute to the Company’s social media strategy and management, including finding ways to increase engagement, suggesting new channels and platforms, and ensuring that content is
distributed on the correct platforms. Manage the Firm’s paid social media program, including suggesting ways to increase ROI and effectiveness
• Track and analyze ongoing marketing programs; evaluate return on investment of programs for key clients and apply learnings to future programs and activity
• Design and implement communications tactics based on the analysis of communications metrics, providing clients with content based on their behavior
• Manage and maintain our digital platforms, including our website, social media accounts, and other marketing materials
• Execute digital campaigns using marketing automation tools
• Encourage adoption of social media as a marketing channel for our Executives and training to support its use
• Manage campaigns and report analytics for our paid social media advertising
• Work overtime as required
• Handle additional related projects as assigned
Proficiencies:
• Advanced knowledge of corporate communications and marketing resources, principles, procedures, and concepts;
• Advanced knowledge of HTML and other Website technologies;
• Experience with managing and executing email campaigns;
• Experience with managing social media, including LinkedIn, Twitter, and Facebook and paid campaigns;
• Expert-level proficiency in MS Office Suite and Adobe PDF Creator;
• Excellent verbal and written communication skills, including proficiency in English language punctuation, spelling, and grammar; and
• Advanced proficiency in Microsoft Office Suite, specifically Word, Outlook, and Excel.
Qualifications:
• Bachelor’s degree (preferred)
• At least 5 years of experience working in a corporate communications/professional services/digital marketing environment
• At least 5 years of experience coordinating and creating content for corporate intranets and websites
BrainWorks is a premier executive search firm that delivers superior talent to drive business performance. Our consultants are experts in their practice areas, which include Digital Marketing and eCommerce, Consumer Products Careers; CRM, Direct/Database Marketing and Customer Sciences/Advanced Analytics; Accounting and Finance; Information Technology; Private Equity and Portfolio Companies; and, Consumer Insights and Market Research.
The Digital Marketing and eCommerce Group focuses on placing mid to senior-level executives specializing in Digital and Online Marketing. Our executive recruiters have extensive knowledge of current trends and industry challenges. Some examples of our Digital Marketing and eCommerce Searches would include C-level Officers, VP’s, Directors and Senior Managers in the areas of Internet, eCommerce, Email and Digital Marketing, as well as Web Analytics, SEO/SEM, etc.
BrainWorks prides itself on quality, speed and GUARANTEED RESULTS. When you partner with BrainWorks, your company will receive intelligence and industry expertise from consultants who are trustworthy, caring and passionate about your business needs. https://brainworksinc.com.
