Director Brand Marketing, Atkins




Apply Online

Job ID: EB-1313751774
Category: Sales and Marketing
Location: , CO


The Director, Brand Marketing is a integral leader within the Marketing department, reporting directly to our VP of Brand Marketing. This individual is responsible for driving innovation across a subset of product lines by creating marketing strategies and executing short- and long-term initiatives that propel the business and brand towards our established growth targets. A successful Director or Brand Marketing will lead with a General Management mindset, balancing the need for creativity and an entrepreneurial approach with strategy and discipline. You will own the P&L, oversee the day-to-day management and decision making, and partner with cross-functional teams ensuring alignment across each department through a clear plan of action. In addition, this individual will represent the brand with multiple stakeholders, externally and internally, including our Executive Leadership Team utilizing your expertise to present recommendations and initiatives. Lastly, the Director, Brand Marketing will be leading a brand team – They will play a key leadership role in building and elevating the Marketing team through growth experiences and talent development.


  • Lead strategic planning, product management, porfolio management, innovation, and marketing for core segments within the portfolio
  • Leverage business insights and analytics, leveraging multiple data sources including Numerator and IRI, across core product lines to identify insights and drive business decisions
  • Manage relationships with external partners to drive core business activities, including advertising agencies, innovation consultants, design firms, and other consultants, as needed
  • Lead cross-functional teams to develop, incubate and launch innovation and line extensions; Build NPD business cases and drive subsequent project stage-gate recommendations
  • Identify structural components and graphics of packaging to best convey product proposition; Work with legal and regulatory to ensure all requirements are met
  • Develop project revenue and consumption forecasts
  • Create and manage detailed project timelines to ensure delivery of project milestones
  • Develop consumer learning plan and execute research to drive insights that impact the business
  • Lead development of marketing support plan to build awareness of product lines
  • Build annual marketing plans that effectively drive HH penetration, brand awareness, and trial
  • Collaborate with Sales to build selling materials and selling strategy
  • Develop, manage and track annual budget and spending
  • Lead and develop direct reports, making recommendations on improving resourcing, process, etc.
  • Travel required (10-20%)


  • Strategic Thinker: Superior problem solving, business analysis and strategy development; Ability to make recommendations utilizing data and intuition
  • Entrepreneurial: Ability to work in a hands-on/scrappy/dynamic environment with quick decision-making capabilities
  • Project Management: Ability to lead projects with multiple stakeholders, complex inputs and time sensitive deadlines
  • Creativity: Strong intellectual curiosity; Ability to develop novel solutions and assess business issues
  • Collaborative: Strong interpersonal skills and ability to interact effectively at all levels
  • Efficient: Effectively manage workload by prioritizing multiple assignments
  • Thoughtful Leadership: Ability to lead and influence others to maximize results and bias for action
  • Proficient in Microsoft Office: Excel, PowerPoint, Outlook and Word


  • BS/BA degree, required
  • Minimum 10 years of marketing experience, required
  • Minimum 6 years directly managing people and leading teams, direct reports and cross-functional teams, required
  • CPG experience in the branded food business, required
  • Experience working in Brand Management or Brand Management Consulting, required
  • Experience at an entrepreneurial brand or company, and in sports nutrition or a related industry, preferred

** Work is performed in a fast-paced office environment and may be stressful at times. Work may require sitting for long periods of time; requires manual dexterity sufficient to operate a keyboard, calculator, telephone, copier and fax machine and scanner.

We are committed to attracting, developing, and retaining a diverse workforce that infuses equity and belonging throughout our culture and business practices. We celebrate diversity and are dedicated to creating an inclusive environment for our employees.

This commitment is driven by our core values, which guide our daily interactions with one another and influence how we show up each day by creating transparency and developing trust across Team Simply, and with our vendors and external partners. Our five core values are:

• Lead with Innovation
• Act with Integrity
• Be Empowered
• Succeed through Interdependence
• Bring Passion Every Day

The health, satisfaction and well-being of our employees are important to us and an integral part of our organization’s goals. In this spirit, we are excited to share the available compensation for this role, which includes a base salary range and an annual short-term incentive.

The base hiring range for Colorado is: $150,000 – $170,000, exclusive of benefits or additional incentives (highlighted here). Annual short-term incentive target for this role is 25% of your annual salary; Annual long-term incentive target for this role is 20% of your annual salary. If you are hired, your final base salary compensation will be determined based upon such factors as: geographic locations, skills, training, education and/or experience. Please keep in mind that hiring at the range maximum would not be typical in order to allow for future and continued salary growth.

Lastly, we offer a total rewards package that includes competitive compensation, and best-in-class health and wellness
options. We understand that each employee’s situation is unique – Our intent is to deliver an overall benefits package that can be tailored to each employee to support their exclusive lifestyles, as well as, the needs of their families. All full- time employees and their eligible dependents have access to medical, dental and vision insurance, health reimbursement arrangement (company paid), life and disability coverage, 401(k) retirement plan, and other voluntary benefits. We offer time off benefits including vacation time, sick leave, flexible time off (for exempt positions) and paid parental leave, plus remote workdays on Monday and Friday.

BrainWorks is a premier executive search firm that delivers superior talent to drive business performance. Our consultants are experts in their practice areas, which include Consumer Products Careers; CRM, Direct/Database Marketing and Customer Sciences/Advanced Analytics; Accounting and Finance; Information Technology; Private Equity & Corporate Finance Digital Marketing and eCommerce; and Consumer Insights and Market Research.

The Consumer Products Practice Group places top performing candidates from mid to senior-level executives with companies spanning from Fortune 10 to midsize regional and national firms. Our consumer products recruiters have extensive knowledge of current trends and industry challenges. Some examples of Consumer Products Executive Searches would include C-level Officers, VP’s, Directors and Senior Managers in the areas of Sales, Marketing, Product Development, and Operations.

BrainWorks prides itself on quality, speed and GUARANTEED RESULTS, delivered through our unique QUASAR approach. When you partner with BrainWorks, your company will receive intelligence and industry expertise from consultants who are trustworthy, caring and passionate about your business needs. https://brainworksinc.com.


Apply Online
View All Jobs

Share this job