TITLE:

Director Demand Generation

LOCATION:

NYC or San Francisco

JOB CATEGORY:

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Job ID: EB-1918666877
Category: Sales and Marketing
Location: NYC or San Francisco, 

BrainWorks is proud to partner with a high-growth SaaS organization on a critical net-new role leading Demand Generation for the organization post Series B.

Our client is a fast-growing tech company that provides hotels with innovative solutions to drive efficiency and enhance the guest experience. With backing from some of the top investors and with thousands of customers worldwide, they serve the most iconic hotel brands.

ABOUT THE DEMAND GENERATION DIRECTOR

You are passionate about marketing, solving problems, and are excited to work in the tech & hospitality industry. You are detail-oriented and thrive in a fast-paced environment. You have demonstrated success building demand generation programs and teams in B2B technology or SaaS and have a particular knack for developing ABM programs.

RESPONSIBILITIES

  • Generate quality and reliable pipeline growth for the Sales team.
  • Plan multi-channel marketing campaigns and manage the cross-functional resources in order to execute the campaigns
  • Develop and execute digital marketing campaigns across multiple channels, including email, SEM, paid social, and the website
  • Collaborate with the Marketing, Product, Sales, and Leadership teams on campaign execution, including the development of content & design assets and digital marketing to ensure campaign effectiveness.
  • Execute across all stages of marketing campaigns, including ideation, experimentation, measurement, iteration, and scaling.
  • Build processes and workflows for experimentation & measurement to enable scale.
  • Understand the customer (hotels) and their customers (hotel guests).
  • Optimize online response and conversion rates via landing page optimization.
  • Qualifications
  • 4-7 years of demand generation experience in a B2B technology environment.
  • Previous experience managing a team and outside contractors.
  • Experience with Salesforce and Marketo, or similar systems. Proven experience in building, testing, and scaling marketing channels within a high-growth environment.
  • Proven experience developing content (in conjunction with graphic designers & content marketers) and optimizing content across multiple marketing channels.
  • Ability to think critically about a product’s place in the marketplace, generate informed marketing tests and execute.
  • Digital marketing experience including but not limited to Email, Google Ads, LinkedIn, and Facebook.
  • Proven agility, flexibility, and autonomy in managing projects end-to-end with strong attention to detail.
  • Demonstrated ability to manage multiple projects and priorities with agreed-upon timelines and various scopes.

PLUSES

  • Salesloft Experience
  • ABM experience

BENEFITS

  • Competitive Salary with OTE 160-175 (total cash) plus equity
  • Health Care Plan
  • 401k Plan
  • Paid Time Off (Vacation, Sick & Public Holidays)
  • Stock Option Plan

BrainWorks is a prominent boutique executive search firm offering a 30-year track record of successfully sourcing and placing top talent. By harnessing proven strategies, collaborating with stakeholders and leveraging a diverse and talented candidate network, BrainWorks helps businesses find, attract, and ultimately hire talented professionals that create differentiated results. Our search services can be offered either on a retained or contingency basis depending on the level of commitment your unique search requires.

BrainWorks offers several distinct practice areas, each directed by a Partner with extensive experience, and knowledge of current trends and industry challenges in their specific discipline. Brainworks practice areas include the following: Accounting & Finance; Accounting & Finance Interim; Analytics, Data Science & Data Governance; Commodities Technology & Trading; Consumer Products; CRM & Direct Marketing; Cybersecurity; Ecommerce & Digital Marketing; Human Resources; IT & Data Engineering; Market Research & Consumer Insights; Operations & Supply Chain; Private Equity & Portfolio Company Leadership; and Sales.

BrainWorks prides itself on quality, speed and GUARANTEED RESULTS, delivered through our unique QUASAR approach. When you partner with BrainWorks, your company will receive intelligence and industry expertise from consultants who are trustworthy, caring and passionate about your business needs. https://brainworksinc.com

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