Job ID: EB-1918666877 Category: Sales and Marketing Location: NYC or San Francisco,
BrainWorks is proud to partner with a high-growth SaaS organization on a critical net-new role leading Demand Generation for the organization post Series B.
Our client is a fast-growing tech company that provides hotels with innovative solutions to drive efficiency and enhance the guest experience. With backing from some of the top investors and with thousands of customers worldwide, they serve the most iconic hotel brands.
ABOUT THE DEMAND GENERATION DIRECTOR
You are passionate about marketing, solving problems, and are excited to work in the tech & hospitality industry. You are detail-oriented and thrive in a fast-paced environment. You have demonstrated success building demand generation programs and teams in B2B technology or SaaS and have a particular knack for developing ABM programs.
Generate quality and reliable pipeline growth for the Sales team.
Plan multi-channel marketing campaigns and manage the cross-functional resources in order to execute the campaigns
Develop and execute digital marketing campaigns across multiple channels, including email, SEM, paid social, and the website
Collaborate with the Marketing, Product, Sales, and Leadership teams on campaign execution, including the development of content & design assets and digital marketing to ensure campaign effectiveness.
Execute across all stages of marketing campaigns, including ideation, experimentation, measurement, iteration, and scaling.
Build processes and workflows for experimentation & measurement to enable scale.
Understand the customer (hotels) and their customers (hotel guests).
Optimize online response and conversion rates via landing page optimization.
4-7 years of demand generation experience in a B2B technology environment.
Previous experience managing a team and outside contractors.
Experience with Salesforce and Marketo, or similar systems. Proven experience in building, testing, and scaling marketing channels within a high-growth environment.
Proven experience developing content (in conjunction with graphic designers & content marketers) and optimizing content across multiple marketing channels.
Ability to think critically about a product’s place in the marketplace, generate informed marketing tests and execute.
Digital marketing experience including but not limited to Email, Google Ads, LinkedIn, and Facebook.
Proven agility, flexibility, and autonomy in managing projects end-to-end with strong attention to detail.
Demonstrated ability to manage multiple projects and priorities with agreed-upon timelines and various scopes.
Competitive Salary with OTE 160-175 (total cash) plus equity
Health Care Plan
Paid Time Off (Vacation, Sick & Public Holidays)
Stock Option Plan
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