Director Integrated Marketing

Newark, NJ Job ID: 10533 Job Category: Consumer Products

Job ID: EB-6378711196
Category: Consumer Products
Location: Brooklyn, NY

Our client, an exciting and innovative Consumer Goods Company, is building a world class team to lead their next phase of growth. They are seeking a Director of Integrated Marketing to build a core competency in communicating and building relationships with consumers. The Director will lead marketing plan development and execution across a variety of marketing communications vehicles. This is a great opportunity to lead a team focused on growing brand affinity within a growing, nimble company in a category that makes an impact on consumers’ lives!

Responsibilities include:

• Lead an integrated marketing team responsible for the productive and ongoing dialogue with consumers
• Define the marketing communications plan, including advertising, PR, influencer, social media, sampling and promotional tactics
• Own the marketing budget and evaluate ROI to optimize spending and drive efficiency
• Lead agency resources
• Build relationships with key accounts to develop customer specific marketing programs

Ideal candidates will have:

• Bachelor’s degree and 7-10 years of experience in integrated marketing/marketing communications within a consumer goods organization or agency
• Strong knowledge of digital and social marketing vehicles is a must
• Proven ability to successfully lead and motivate a team
• Expertise in brand development and marketing tactic execution
• Ability to work independently in a lean organization; hands-on self-starter
• Strong analytical skills and strategic thinking capabilities
Experience in baby products or durables/hard goods is a plus