Industry 1: Marketing and Advertising
Industry 2:
Industry 3:
Job ID: EB-1539571519
Category: Analytics, Data Science & Data Gov.
Location: , Remote
This role will be responsible for providing inspirational leadership and value by applying extensive knowledge of marketing analytics, measurement, and digital analytics to uncover rich insights and opportunities to advance customer experience through the power of data.
What you will be doing:
- Partner with internal stakeholders and clients to design, implement, and execute measurement plans and roadmaps that drive program level performance.
- Work with complex marketing and website data to create and communicate data insight in a clear and concise fashion, with a compelling storyline that addresses client needs and objectives.
- Manage, support, mentor, grow and empower colleagues with expertise in marketing analysis, website analytics, personas/ customer segmentation, financial analysis, LTV and attribution modeling.
- Blend deep analytical skill with business acumen to understand marketing strategy, objectives and drive analyses that serves the customer first.
- Recommend KPIs and enhance measurement capabilities for media, personalization strategies, loyalty, and other marketing efforts.
- Define and proactively deliver ongoing data insight to internal stakeholders and senior client partners.
- Lead deployment of analytic systems, including website testing, campaign management, Pilot/in-market analysis (A/B and multi-variate tests).
- Lead executive-level conversations to recommend and advise the best approach and evaluate results.
What you bring to the table:
- Minimum of a bachelor’s degree in a relevant quantitative field (e.g., data science, business analytics, statistics, mathematics, economics, marketing/business, social science, or related area)
- 7+ years’ experience leading people and teams
- 7+ years’ experience in reporting and analytics
- 3+ years in an analytical role within a marketing/advertising employment setting (required)
- Demonstrated aptitude for inferential data analysis.
- Experience with database marketing, economic modeling, data mining and predictive modeling
- Experience with digital marketing analytics software (GA4/ GTM, Adobe, Salesforce, VisualIQ, etc.)
- Deep understanding of media landscape, site analytics, attribution, and CRM systems for holistic advising (ex. Adobe Omniture, Google 360, VisualIQ, Salesforce, Acoustic, Eloqua)
- Strong project management, attention to detail and time management skills
- Proficiency with analytical software (e.g., SAS, SPSS, R, Alteryx, and/or Python)
- Working knowledge of database querying, reporting and visualization tools (e.g., Tableau, Alteryx, SQL).
- Working knowledge of Scrum/Agile experience and methodologies
This a direct hire role providing excellent compensation, bonus potential, and benefits. Full remote with minimal travel.
**** Sponsorship and contracting no available at this time ****
BrainWorks, founded in 1991, is a leading executive search firm that prides itself on delivering superior talent to drive business performance. Our consultants are experts in their practice areas, which include CRM, Direct / Database Marketing and Customer Sciences / Advanced Analytics.
The Relationship Marketing and Decision Sciences Practice Group places top performing candidates, from mid-level managers to C-level executives, with companies spanning from entrepreneurial start-ups to Fortune 500’s. Some of the business areas in which these candidates specialize include the following: Statistical Modeling, Advanced Analytics, Web Analytics, Digital Analytics, Customer Analytics, and Campaign Management.
When you partner with BrainWorks you will receive industry expertise coupled with quality, speed and results guaranteeing a great hire. We look forward to having the opportunity to work with you https://brainworksinc.com.
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