Director of Digital Marketing

Newark, NJ Job ID: 10533 Job Category: Consumer Products

Job ID: EB-9569246001
Category: Consumer Products
Location: Yardley, PA

Our client, a fast-growing consumer goods company that is on an upward trajectory, is seeking a Director of Digital Marketing to develop and manage marketing communications plans. In this role, the Director will develop and manage digital marketing and social media plans with internal cross-functional teams and external partners and vendors. This is a great opportunity to have visibility, autonomy, and the ability to make an impact!

Responsibilities include:

• Analysis and reporting of campaign performance with strategic recommendations
• Employ programs and tactics to drive social growth and engagement
• Communicate with key influencers; develop outreach programs for ongoing and consistent communication
• Manage digital and social media budget and strategic planning
• Manage internal team, agencies and vendor partners
• Identify trends and insights, and optimize spend and performance based on the insights

Ideal candidates will have:

• Bachelor’s degree and 5-10 years of relevant digital marketing experience on either the agency or client side.
• Experience in digital paid media and executing campaigns across social media platforms; YouTube experience a plus
• Deep understanding of advertising, social media strategy and integrated marketing
• PR experience is a plus
• Strong management skills to oversee projects and team members; solid client management skills
• Strong strategic abilities and budget management experience