Head of eCommerce Marketing


Secaucus NJ


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Job ID: EB-1150472684
Category: Consumer Products
Location: Secaucus, NJ

Our client, an entrepreneurial and growing consumer goods company with great products, is seeking a Head of Ecommerce Marketing who will lead and own several e-commerce sites, ensuring revenue and profit delivery. This is an exciting opportunity to grow the brand and play a key role in building the business and driving exponential growth!

Responsibilities include:

• Build best in class capabilities in Digital and E-commerce
• Oversee E-commerce Sites, delivering revenue & profit goals
• Generate traffic to the website and convert customer sales
• Develop and execute marketing plan for e-commerce sites.
• Customer acquisition and retention marketing including search, email, social and affiliates
• Oversee Amazon channel, delivering revenue & profit goals
• Focus on profitable and cost-effective revenue growth and brand building
• Evaluate overall performance by gathering, analyzing, and interpreting data and metrics
• Monitor market trends and competitors
• Stay abreast of marketing technology trends and how to apply them to result in a faster growing, more profitable business

Ideal candidates will have:

  • Bachelor’s degree and 10+ years of experience in digital & e-commerce, affiliates, email, SEM / PPC, SEO, direct, social media/influencers, and Amazon
  • Advanced knowledge of digital marketing strategy, trends, and tools
  • Ability to drive/lead/optimize marketing and advertising in a dynamic and growing environment
  • Very data driven and analytical; knowledge of data analysis and performance/operation metrics
  • Solid knowledge of website and marketing analytics tools (e.g. NetSuite, Magento, Bronto and Google)
  • Entrepreneurial spirit and ability to roll up your sleeves and be hands on; desire to operate in a fast-paced, entrepreneurial environment

BrainWorks is a premier executive search firm that delivers superior talent to drive business performance. Our consultants are experts in their practice areas, which include Consumer Products Careers; CRM, Direct/Database Marketing and Customer Sciences/Advanced Analytics; Accounting and Finance; Information Technology; Private Equity & Corporate Finance Digital Marketing and eCommerce; and Consumer Insights and Market Research.

The Consumer Products Practice Group places top performing candidates from mid to senior-level executives with companies spanning from Fortune 10 to midsize regional and national firms. Our consumer products recruiters have extensive knowledge of current trends and industry challenges. Some examples of Consumer Products Executive Searches would include C-level Officers, VP’s, Directors and Senior Managers in the areas of Sales, Marketing, Product Development, and Operations.

BrainWorks prides itself on quality, speed and GUARANTEED RESULTS, delivered through our unique QUASAR approach. When you partner with BrainWorks, your company will receive intelligence and industry expertise from consultants who are trustworthy, caring and passionate about your business needs. https://brainworksinc.com.

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