Head of North America Marketing

Newark, NJ Job ID: 10533 Job Category: Consumer Products

Job ID: EB-6004250800
Category: Consumer Products
Location: Seattle, WA

Our client, a leading global durables manufacturer, is seeking a Head of Marketing who will create and deliver consumer facing marketing solutions for key categories and new product launches for the North American markets.

Responsibilities include:

• Manage development and introduction of new products
• Leverage insights to set strategies and achieve company objectives
• Work closely with the Sales team to ensure that strategies and programs are effectively implemented
• Identify opportunity areas for growth by using consumption data, market research and competitive intelligence
• Develop brand strategies that create consumer, customer, shopper engagement and loyalty
• Manage internal Trade Marketing team and external PR agency

Ideal candidates will have:

• Bachelor’s degree and 5+ year’s relevant work experience in consumer goods Marketing or Trade Marketing
• Demonstrated experience in delivering messaging to consumers and to trade
• Strong strategic thinking skills to advocate initiatives that align with corporate growth strategies and brand equities
• Ability to synthesize information to draw conclusions relevant to the category and overall brand initiatives, making recommendations that drive new projects through the organization
• Experience building professional presentations
• Experience building consumer research projects and familiarity with consumer research methodologies; ability to draw insightful conclusions from research
• Budget management skills
Experience in juvenile/baby/toy products a plus