Senior Manager, CRM & Loyalty


Phoenix AZ


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Job ID: EB-2003709587
Category: eCommerce & Digital Marketing
Location: Phoenix, AZ

Our client, a fast-growing, major direct-to-consumer company is looking for a CRM & Loyalty professional with a strong background in digital marketing.

Responsibilities include:

  • Continue to develop and evolve company’s CRM strategies for:
    • Email
    • SMS Text
    • Push Notifications
    • Loyalty Account Growth Strategies
    • Paid Media Strategies and Oversight
  • Partner with media agency(s) in optimizing and deploying CRM campaigns across channels
  • Partner with media agency(s) towards evolving channel strategies
  • Measure and report performance of all campaigns, and assess against clearly articulated goals (ROI and KPIs)
  • Identify trends and insights towards optimizing spend and performance for future campaigns
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Customer loyalty/retention strategies and execution

BrainWorks, founded in 1991, is a leading executive search firm that prides itself on delivering superior talent to drive business performance. Our consultants are experts in their practice areas, which include CRM, Direct / Database Marketing and Customer Sciences / Advanced Analytics.

The Relationship Marketing and Decision Sciences Practice Group places top performing candidates, from mid-level managers to C-level executives, with companies spanning from entrepreneurial start-ups to Fortune 500’s. Some of the business areas in which these candidates specialize include the following: Statistical Modeling, Advanced Analytics, Web Analytics, Digital Analytics, Customer Analytics, and Campaign Management.

When you partner with BrainWorks you will receive industry expertise coupled with quality, speed and results guaranteeing a great hire. We look forward to having the opportunity to work with you. https://brainworksinc.com.

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