Senior Manager of Marketing Measurement

Newark, NJ Job ID: 10533 Job Category: Consumer Products

Job ID: EB-4914631991
Category: Analytics & Data Sciences
Location: Boston, MA

Our client, a fast growing, global company, is looking for a Marketing Measurement Leader. We are looking for a Marketing Measurement talent who can lead the organization in developing a strategic approach to marketing measurement.

This is a new role within Marketing, dedicated to Marketing Measurement. The Marketing Measurement Lead will partner cross-functionally (marketing, analytics and customer research, data, technology etc) to formulate the Marketing Measurement Roadmap and deliver across its milestones. This role assumes high visibility and relies on deep partnership with an extensive analytics team.

The keys to success are the ability to grasp the channel mix in its entirety, provide an education to the organization on effective & comprehensive measurement, including required tools and resources, and leverage the provided resources to deliver the marketing investment guidance that allows us to cost-effectively grow our business.

KEY RESPONSIBILITIES INCLUDE:

• Lead Marketing measurement, optimization and budget allocation efforts for Global Marketing team
• Evaluate measurement toolkit and develop a comprehensive roadmap to arrive at state of the art marketing optimization infrastructure across all stages of the funnel
• Become the ultimate owner of marketing measurement and marketing budget optimization practices
• Exhibit cross-channel thought leadership in both online and offline media space
• Guide the Marketing team on the levels and strategy for program investment across all stages of the funnel (branding, acquisition, loyalty)
• Design test strategies to answer our most important marketing ROI questions
• Engage with marketing team leadership to understand and conceptualize their needs, providing close-looped solutions
• Be an advocate of analytical reasoning, bringing clarity, discipline and purpose to the Marketing organization
• Help develop and apply a wide range of Measurement tools including Test/Control, Marketing Mix Modeling, Optimization Tools, Multi-touch Attribution etc
• Bring a positive and adaptable mindset to every day’s challenges

Required Qualifications:

• 6+ years of experience in one or a combination of the following: reporting, analytics, or modeling. Management consulting background is a big plus
• 5+ years of cross-functional leadership or management experience
• 5+ years of experience in client/partner servicing within the analytic marketing space
• Experience in all facets of marketing measurement – Online/ offline, Digital/ traditional, Direct marketing, Brand, TV/ Radio, brand building/ direct response
• Experience leveraging cutting edge analytical tools and partners in Marketing Measurement, Optimization, Machine Learning etc
• Exceptionally strong analytical techniques background: experience with Test/Control Analysis, Marketing Mix Modeling, Multi-touch Attribution, Experimental Design etc
• Ability to extract insights to identify growth opportunities and effectively communicate outcomes and recommendations
• Experience delivering through large cross-functional teams
• Collaborative partnership and strong influencing skills with marketing business partners and other enterprise teams
• Demonstrated ability to play a leadership role in large, complex analytical projects
• Strong sense of ownership, relentless curiosity, and self-driven approach to problem solving
• Capacity to act in entrepreneurial and creative fashion, infusing a large matrixed organization with start-up like energy