TITLE:

Senior Product Marketing Manager

LOCATION:

New York NY

JOB CATEGORY:

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Job ID: EB-2090201304
Category: Sales and Marketing
Location: New York, NY

BrainWorks is proud to partner with a high-growth SaaS organization on a critical net-new role leading Product Marketing for the organization post Series B.

Our client is a fast-growing tech company that provides hotels with innovative solutions to drive efficiency and enhance the guest experience. With backing from some of the top investors and with thousands of customers worldwide, they serve the most iconic hotel brands.

About The Senior Product Marketing Manager

You are passionate about marketing, solving problems, and are excited to work in the tech & hospitality industry. You have experience driving product adoption and are deeply embedded in data and research. A strategic thinker, you are ready to help an organization grow and scale their product marketing function and scale the business. You are a natural leader and team player.

Responsibilities

• Create insight-driven product positioning, messaging, and narratives, and define and execute innovative marketing campaigns and initiatives to drive education, engagement, and product adoption by leveraging various channels
• Develop go-to-market strategies by understanding the market landscape and competitors
• Collaborate with key stakeholders on the marketing, strategy & operations, and product teams to accelerate customer acquisition, improve marketing effectiveness, as well as influence the product roadmap
• Developing messaging frameworks for new products, and capabilities, outlining new demand content for our content team
• Become a product expert and evangelist both internally and externally, developing a deep understanding of market needs, industry trends, and customer feedback to influence product roadmap decisions
• Develop insights based on product usage data, the voice of clients, campaign effectiveness, and industry trends and translate those insights into actionable recommendations that promote business objectives and drive tangible results
• Shape our competitive position in the market by delivering win/loss reporting, representing the voice of the clients, and providing market intelligence to other functions
• Ensure that our messaging and positioning are accurately represented across go-to-market activities, events, websites, pitch decks, and all enablement materials
• Develop a comprehensive set of tools and collateral for sales and customer success by working in partnership with the enablement team
• Ability to think critically about a product’s place in the marketplace, generate informed marketing tests and execute.
• Digital marketing experience including but not limited to Email, Google Ads, LinkedIn, and Facebook.
• Proven agility, flexibility, and autonomy in managing projects end-to-end with strong attention to detail.
• Demonstrated ability to manage multiple projects and priorities with agreed-upon timelines and various scopes.

Pluses

  • Salesloft Experience
  • ABM experience
  • Benefits
  • Competitive Salary with OTE 160-175 (total cash, base and bonus) plus equity
  • Health Care Plan
  • 401k Plan
  • Paid Time Off (Vacation, Sick & Public Holidays)
  • Stock Option Plan

BrainWorks is a prominent boutique executive search firm offering a 30-year track record of successfully sourcing and placing top talent. By harnessing proven strategies, collaborating with stakeholders and leveraging a diverse and talented candidate network, BrainWorks helps businesses find, attract, and ultimately hire talented professionals that create differentiated results. Our search services can be offered either on a retained or contingency basis depending on the level of commitment your unique search requires.

BrainWorks offers several distinct practice areas, each directed by a Partner with extensive experience, and knowledge of current trends and industry challenges in their specific discipline. BrainWorks practice areas include the following: Accounting & Finance; Accounting & Finance Interim; Analytics, Data Science & Data Governance; Commodities Technology & Trading; Consumer Products; CRM & Direct Marketing; Cybersecurity; Ecommerce & Digital Marketing; Human Resources; IT & Data Engineering; Market Research & Consumer Insights; Operations & Supply Chain; Private Equity & Portfolio Company Leadership; and Sales.

BrainWorks prides itself on quality, speed and GUARANTEED RESULTS, delivered through our unique QUASAR approach. When you partner with BrainWorks, your company will receive intelligence and industry expertise from consultants who are trustworthy, caring and passionate about your business needs. https://brainworksinc.com.

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