Vice President Analytics & Insights

Newark, NJ Job ID: 10533 Job Category: Consumer Products

Job ID: EB-2009384222
Category: Analytics & Data Sciences
Location: Los Angeles, CA

Our client is in the hiring a Vice President of Analytics and Insights. We are looking for a mature mix of skills: data science, CRM analytics, client relationship development, strategic business-driving insights and leadership. This growth opportunity entails the following responsibilities:

• Advise, guide and partner with clients and agency colleagues on analytics strategies, initiatives and tools that will drive business results that deliver on the clients’ goals
• Architect, sell and help deliver business-driving analytics platforms, dashboards, roadmaps and programs
• Serve as day-to-day analytics partner to senior level clients, using excellent communication and strong presentation skills internally and with clients of all levels
• Demonstrate a solid understanding of client business strategy, products, competitors and industry standards
• Counsel clients on business opportunities, providing strong recommendations on project and partnership priorities
• Lead the development of advanced analytics solutions, metrics, dashboard reports and campaign test design
• Drive the use of data to create a strategic analytics framework for cultivating and producing insights that build our clients’ brands by identifying and maximizing key customer experience touch points and measuring ROI to prove it
• Perform data analysis, effectively summarizing findings and sharing actionable applications with colleagues and clients
• Demonstrate strong understanding of digital and social platforms, trends and measurement approaches with an enthusiastic pursuit of continuous learning
• Apply innovative data analytics methodologies to drive customer insights for our clients’ brands

Qualifications:

• 10+ years’ work experience in marketing analytics

o 5-7+ years specifically in CRM analytics (agency experience or Management Consulting highly preferred)
o Post-graduate degree in a quantitative field or MBA (highly preferred)

• Advised and guided internal and external clients on analytics strategies and programs from ideation through implementation
• Experiential knowledge of multi-/cross-channel and digital marketing techniques for:

o Testing and evaluation of campaign elements
o Tracking and measurement of campaign metrics
o Analysis and reporting of campaign metrics

• Excellent knowledge of desktop applications and software used for data analysis, manipulation and visualization, including:

o Tableau
o Advanced SAS and SQL
o MS Office: Excel and PowerPoint

• In-depth understanding of analytics, database and technology platforms, and media channels
• Possess strong background in statistics, and working knowledge of experimental and test design
• Hands-on experience in managing data and data mining
• Applied experience with a strong understanding of advertising/marketing business objectives and dynamics
• Experience developing overall engagement strategy and working with various SMEs, discipline leads and teams to execute plans