Job ID: EB-6528159498
Category: CRM & Direct Marketing
Location: Los Angeles, CA

As Vice President Customer Experience Strategy, you’ll architect meaningful connections and behavior change across a customer journey framework using a data-driven approach. Determine the epic and everyday moments in the journey we must win, the content customers are looking for, the channels they use and who influences

Responsibilities:

• Design customer experience programs using a multitude of channels and platforms
• Develop deep insights into customer beliefs, attitudes, barriers and drivers across the customer journey, leveraging primary research and insight platforms
• Develop creative briefs and brief internal teams
• Work with creative teams to inspire great work
• Work with Analytics to understand experience ROI and attribution and to maintain strong understanding of results and areas for optimization
• Work with Analytics to elevate data insights and integrate with business and culture trends.

Requirements:

• 10+ years of experience with a strong CX and data orientation
• Agency experience
• Creative Strategy
• Experience operating within customer journey frameworks that move customers down a path to stronger brand affinity and higher LTV
• Fluency with social analytics and insight platforms
• Experience on multi-channel, integrated ad campaigns
• Positive energy, entrepreneurial spirit and desire to bring new things to life
• Four-year degree required; preferred areas of study include Liberal Arts or Social Sciences; Master’s Degree a plus

To apply for this job please visit brainworksinc.com.