Industry 1: Consumer Goods Industry 2: Internet Industry 3: Marketing and Advertising
Job ID: EB-1563060812 Category: Consumer Products Location: Boston, MA
Are you a highly motivated, analytical self-starter with experience in website marketing initiatives? Our client, an award-winning consumer products company with a priority of exceptional customer experience, is seeking a Website Manager to lead the company’s digital marketing roadmap. This is an excellent opportunity to grow the brand and play a key role in building the business and driving exponential growth!
•Lead the development and execution of Company’s digital marketing roadmap that includes website, and ecommerce strategies.
•Define and manage ongoing improvements to the website, including building out new site features and functionality, CMS pages, and daily management of agency partner.
•Implement SEO best practices for site design, content creation and management.
•Collaborate cross functionally with IT, Product Management, Supply Chain, Sales, and Customer Service.
•Support Director of Marketing and manage and coach direct reports.
Ideal Candidate will Have:
•Bachelor’s degree in marketing with 5+ years of experience in Digital Technologies
•Demonstrated website management experience including use of web analytics tools, and ecommerce marketing.
•Knowledge of Salesforce CMS systems and MS Office Suite is required. Prior experience with Salsify and Pardot strongly preferred.
•Must be proficient in Google Analytics
•Experience with Jira/Confluence, A/B testing and understanding of email marketing opt-in rules a plus.
•Demonstrated experience managing direct reports.
BrainWorks is a premier executive search firm that delivers superior talent to drive business performance. Our consultants are experts in their practice areas, which include Consumer Products Careers; CRM, Direct/Database Marketing and Customer Sciences/Advanced Analytics; Accounting and Finance; Information Technology; Private Equity & Corporate Finance Digital Marketing and eCommerce; and Consumer Insights and Market Research.
The Consumer Products Practice Group places top performing candidates from mid to senior-level executives with companies spanning from Fortune 10 to midsize regional and national firms. Our consumer products recruiters have extensive knowledge of current trends and industry challenges. Some examples of Consumer Products Executive Searches would include C-level Officers, VP’s, Directors and Senior Managers in the areas of Sales, Marketing, Product Development, and Operations.
BrainWorks prides itself on quality, speed and GUARANTEED RESULTS, delivered through our unique QUASAR approach. When you partner with BrainWorks, your company will receive intelligence and industry expertise from consultants who are trustworthy, caring and passionate about your business needs. https://brainworksinc.com.