Director Digital Marketing & Strategy
Category : Digital/eCommerce
Location/City : FL – Miami/Fort Lauderdale Area
Salary Range : 120000.00 – 160000.00 per year (USD Permanent)
Id : 11621
Are you a data driven, hands on marketing leader? Interested in a passionate, fast-paced culture of collaboration, innovation, and creativity, that makes an impact and a difference in over millions worldwide? Do you wish to join a leader in the category where you will have visibility to the CEO and all the Executive team? Do you wish to have significant impact on both strategic and tactical objectives?
- Lead the development of the Digital Marketing strategy and program implementation.
- Manage both in-house and agency teams to drive reporting, performance and execution of innovative integrated marketing programs.
- Collaborate and improve acquisition and retention process from prospecting to acquisition.
Job Qualifications and Experience:
- BA in Business/Marketing/Finance degree required, MBA preferred.
- 8+ years of marketing digital marketing experience, and leading digital marketing teams.
- Hands on experience developing and executing digital marketing programs from the ground up.
- Experience in Paid Search, SEM, Display Ads, and all aspects of online advertising including evaluating and using metrics to determine ROI of various campaigns – will work cross-functionally with Marketing and Analytics team to maximize results and ROI.
- Experience in managing media budgets of up to 25 million annually.
- Experience with aspects of Digital Advertising including SEM bid management, Retargeting, etc. Ideal candidate will have some experience with using Fractional Attribution software programs.
- Strong analytical, mathematical skills, and forecasting/budgeting, with a high degree of analytical thinking, leveraging both quantitative and qualitative data to identify which data is relevant to drive decision making.