Sr. Manager of Digital Marketing
Category : Digital/eCommerce
Location/City : CA – Lake Forest
Salary Range : 100000.00 – 125000.00 per year (Permanent)
Id : 11663
Do you thrive in fast paced environments? Are you a Digital Marketer looking to work for a bold, innovative, global company? If yes, our client is looking for a talented Senior Manager of Digital Marketing who has the capability to become a Director in a short period of time. As Senior Manager of Digital Marketing you will be responsible for developing, implementing, managing and optimizing the consumer loyalty program. You will also be responsible for managing all website and mobile applications including promotions, brand initiatives and any product additions.
- Ability to work with multiple brands and departments, as well as multiple agencies and vendors.
- Manage all facets of Consumer Loyalty Program and lead implementation of strategic roadmap focusing on ongoing consumer loyalty efforts leveraging technology.
- Coordinate digital campaigns with CRM, brand and development teams, as well as managing interactive/video agencies.
- Collaborate with brand teams to develop and deploy content, promotions and campaigns.
- Manage department budget and expenses, and consumer marketing budget, as well as evaluating program ROI and consumer loyalty KPIs, timelines, budget goals.
Job Qualifications and Experience:
- Bachelor’s degree, MBA preferred.
- Strong analytic and project management skills.
- Five or more years in B2C and/or B2B marketing, managing websites, mobile applications and database marketing/CRM/email with solid knowledge of website analytics and loyalty program metrics.
- Experience in optimizing landing pages and user funnels and online acquisition tactics and up-to-date with loyalty program/digital marketing best practices.
- Experience managing budgets.
- Knowledge of cosmetic/beauty, CPG and/or prestige consumer brands desired.
- Experience working with agencies.