What Impact Is Social Influence Having on Brand Loyalty?

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What do many of the top companies in the world have in common? Brand loyalty. Many startups focus their efforts solely on selling a product or service and fail to account for the lifetime value of their customers. The most successful brands are leveraging social media and online communities to influence their customers. A smart… Read more »

Ticking All the Boxes: How to Shine During Your Executive Job Interview

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Landing an interview for a great executive job isn’t easy. It is stressful, of course, but walking in with confident knowledge of the information you want to communicate turns that into a positive form of stress. The key is staying in control, painting a picture of success as you position yourself for an offer. Prepare… Read more »