Product Marketing Manager

Product Marketing Manager (Proprietary Brands)

Remote (U.S.) | $120,000-$140,000 Base + Bonus
Are you a hands-on product marketer who thrives at the intersection of strategy, retail growth, digital marketing, and commercial execution? Our client, a rapidly growing private equity-backed animal health platform, is seeking a Product Marketing Manager to own and accelerate growth across a portfolio of proprietary brands. This is not a traditional corporate marketing role. We are looking for a builder, someone who can create the strategy, challenge assumptions with data, and personally execute against the plan. You’ll have broad ownership across brand strategy, digital marketing, retail expansion, pricing, channel management, trade shows, and demand generation.
Most importantly, you’ll play a key role in driving growth for the company’s highest-margin and fastest-growing business segment.

Why This Opportunity?

This role offers the rare chance to:

• Own marketing strategy and execution for a portfolio of proprietary brands
• Lead expansion into major retail and farm-and-ranch channels
• Influence executive-level growth decisions
• Work directly with senior leadership in a highly visible position
• Operate in a fast-moving, private equity-backed environment where ideas become action quickly
• Build scalable marketing systems and processes from the ground up
• Take ownership of initiatives that have meaningful impact on company growth and valuation

What You’ll Do

Drive Retail Expansion
One of your primary responsibilities will be developing and executing the company’s strategy to grow its presence in farm-and-ranch retail, pet retail, and other over-the-counter channels.

You will:

• Develop retail go-to-market strategies for proprietary products
• Manage retailer and distributor launch planning
• Support account line reviews and category presentations
• Build pricing architecture and MAP strategies across channels
• Coordinate packaging, merchandising, planograms, and retail content
• Partner with sales, operations, and leadership teams to enable successful product launches

Lead Product Marketing Strategy
You’ll serve as the central owner of product marketing across a diverse portfolio of animal health products.

• Responsibilities include:
• Building annual and long-term growth plans
• Identifying growth opportunities across channels and customer segments
• Developing positioning and messaging strategies
• Making recommendations based on market data and channel economics
• Evaluating where investment should be increased, maintained, or reduced

Own Digital Marketing Performance
You’ll oversee digital marketing efforts for proprietary brands across multiple channels.

Responsibilities include:

• Paid search and paid social campaigns
• Email and lifecycle marketing
• SEO and website content
• Marketplace marketing initiatives
• Performance measurement and reporting
• Marketing funnel optimization
• You’ll work closely with agency partners and internal stakeholders to ensure campaigns are producing measurable outcomes.

Manage Trade Shows and Events
You’ll take ownership of major trade show activities, including:

• Event strategy and planning
• Agency management
• Pre-show demand generation
• Lead capture and conversion programs
• Post-event analysis and ROI reporting

Enable Sales Growth
You’ll support multiple sales channels by creating tools and programs that drive adoption and revenue, including:

• Product collateral
• Training materials
• Channel-specific content
• Promotional calendars
• Customer education resources

What We’re Looking For
Successful candidates will bring experience in several of the following areas:

• Required Experience
• Product marketing, brand marketing, growth marketing, category management, or related commercial marketing experience
• Experience launching products into retail, farm-and-ranch, pet specialty, mass retail, grocery, or similar channels
• Experience managing pricing strategies, MAP programs, or multi-channel channel conflict
• Hands-on digital marketing execution experience
• Experience managing agencies and holding them accountable to business outcomes
• Ability to operate independently in a lean, entrepreneurial environment
• Strong analytical and commercial decision-making skills

Preferred Experience

• Animal health
• Pet care
• Equine products
• Agricultural products
• Veterinary products
• Consumer packaged goods (CPG)
• Farm-and-ranch retail
• E-commerce and marketplace channels

Personal Attributes

• Strategic thinker who can also execute
• Data-driven decision maker
• Highly resourceful and self-directed
• Comfortable challenging assumptions
• Commercially minded and growth-oriented
• Strong communicator with executive presence
• Builder mentality

What Success Looks Like

• During your first year, you’ll be expected to:
• Develop and execute a retail expansion strategy for proprietary brands
• Establish channel pricing and MAP governance
• Improve digital marketing performance through measurable optimization
• Build scalable marketing systems and reporting infrastructure
• Create growth plans for key brands and product lines
• Successfully manage trade show and demand-generation initiatives
• Deliver measurable proprietary brand revenue growth

Compensation & Benefits

• Base Salary: $120,000-$140,000
• Performance Bonus Opportunity
• Fully Remote Position
• Limited Travel (approximately once per quarter for trade shows, retailer meetings, and team events)
• Opportunity for significant growth and visibility within a rapidly scaling organization

Ideal Background
This role is an excellent fit for someone who has successfully launched products into retail environments, understands how to create consumer demand, can navigate complex channel dynamics, and enjoys wearing both strategic and tactical hats.
If you’re looking for a highly visible opportunity where your work will directly influence company growth, we’d love to hear from you.

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