BrainWorks has partnered with a high-growth, founder-led digital marketing company serving the home services industry. Focused exclusively on HVAC, plumbing, electrical, roofing, tree care, and related trades, the organization has built a reputation for delivering measurable marketing performance. The company is now investing in a dedicated enterprise sales function to capitalize on the accelerating consolidation of the home services industry, targeting private equity-backed holding companies and national franchise organizations as strategic growth channels
The home-services industry is consolidating. Private-equity-backed holding companies are rolling up regional home-services brands at scale – plumbing, HVAC, electrical, roofing, arborists, and beyond – and those holding companies need exactly what we do best. A single enterprise relationship with one of these groups delivers a level of revenue that a standard single-operator engagement cannot approach.
We are adding an Enterprise Sales Leader to own this motion. This is a true build role: the enterprise motion is new, and this person will help shape how we identify targets, get in front of the right people, and close. Company leadership will show up for every high-stakes meeting. What we need is the person who earns those meetings – someone with genuine relationships at the PE and holding-company level, deep roots in the home-services industry, and the drive to build a repeatable motion from the ground up.
Alongside the enterprise motion, this role will also pursue franchise network deals – national home-services franchise groups where we can serve as a preferred or exclusive marketing partner. These are real, recurring revenue opportunities with a different but complementary sales motion.
WHAT YOU WILL DO
Enterprise Pipeline – PE-Backed Holding Companies
- Map and prioritize PE-backed home-services holding companies that are actively acquiring brands across plumbing, HVAC, electrical, roofing, and adjacent verticals.
- Leverage your existing network to secure introductory conversations with decision-makers at the holding-company and portfolio level.
- Run early-stage discovery and positioning; bring Company leadership in for final-stage meetings and close.
- Help build the outbound motion from the ground up: define the target account list, develop the sequencing and messaging approach, and put the right tools and processes in place – then execute against it.
- Maintain a disciplined pipeline with clear stage definitions, next steps, and close probability at all times.
- Build presence and pipeline through in-person relationship development: industry trade events, association conferences, PE forums, and one-to-one meetings with key prospects. Active participation in – or leadership of – industry organizations is a real advantage in this role. This is a high-travel position.
Franchise Network Sales
- Identify and target national franchise networks in home services where we can serve as a marketing partner at the brand or group level.
- Own the full sales cycle from outreach through close for franchise group deals.
- Coordinate with the Partner Success team to set new accounts up for a clean handoff.
Cross-Functional
- Provide Company leadership with direct market feedback on how the product and pricing land at the enterprise and franchise level.
- Represent the Company credibly with sophisticated buyers – PE principals, portfolio operating partners, franchise VP-level executives.
WHO YOU ARE
Must-Haves
- A genuine network within the PE-backed home-services or multi-location operator ecosystem. You have had real conversations at the portfolio or holding-company level – not just read about it. Equally valuable: deep industry roots – relationships with operators, associations, and influencers across the home-services space that can open doors PE alone cannot.
- Credibility at the executive and investor table. You can present, position, and hold a business conversation with a GP, operating partner, or VP-level operator.
- A track record of closing complex, consultative B2B deals with long sales cycles and multiple stakeholders.
- Self-directed pipeline discipline. You can build and manage a book of business without a playbook handed to you, while making full use of the enablement we provide.
- Strong communicator – written and verbal. You make the point clearly without jargon or 40-slide decks.
Nice-to-Haves
- Experience selling marketing services, software, or SaaS into multi-location operators or franchise groups.
- Familiarity with the home-services vertical – plumbing, HVAC, electrical, roofing, arborists, or adjacent trades.
- Background at a PE-backed company or in investment banking, M&A advisory, or business development.
- Prior experience building an enterprise sales function from an early or undefined stage.
- Active or past involvement with home-services industry organizations (PHCC, ACCA, ISA, RCI, or similar) – especially in a leadership or board capacity.
BrainWorks is a leading executive search firm that delivers exceptional talent to fuel your business growth. Our Industrial Practice specializes in placing top-performing candidates in mid to senior-level executive roles across companies ranging from Fortune 500 organizations to mid-sized firms in manufacturing, supply chain, engineering, and operations.
Our Industrial recruiters have deep expertise and a thorough understanding of current trends and industry challenges. We excel in executive searches for roles such as CEOs, COOs, VPs, Directors, and Senior Managers.
Recognized as a Top 50 Hunt Scanlon executive search firm, BrainWorks prides itself on quality, speed and results, delivered through our proven process refined over 30 years. When you partner with BrainWorks, you’ll gain trusted insights and industry expertise from consultants who are committed to your organization’s success. Visit us at brainworksinc.com.
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Industry 1: Marketing and Advertising
Industry 2: Consumer Services
Industry 3: Computer Software
Job ID: 62115705879
Category: Industrial
Location: Remote,