Our client is a high growth, private equity backed healthcare services platform with a multi location footprint and an active acquisition strategy. The business partners with founder led practices, providing centralized capabilities across operations, marketing, and growth while preserving local brand equity and clinical independence. We are seeking a SVP, Performance Marketing to design, build, and scale a centralized customer acquisition engine across the platform. This role will own paid media and digital acquisition strategy end to end, with responsibility for driving measurable patient demand for high consideration, primarily out of pocket services. The ideal candidate brings deep expertise across the full digital funnel, strong analytical rigor, and experience scaling performance marketing in complex, multi site environments.
This role is responsible for elevating the consumer experience and driving growth across a rapidly expanding network of dental practices. As new practices are acquired and integrated, this leader will build and scale a centralized performance and consumer acquisition strategy that ensures each patient journey, from first inquiry through treatment, is seamless, data informed, and grounded in care. The role requires deep expertise in digital marketing, analytics, marketing technology, and performance management, with oversight of agency partners responsible for paid media execution. While execution is outsourced, the ideal candidate brings hands-on experience earlier in their career, enabling them to assess performance critically, diagnose issues quickly, and optimize investment decisions with confidence and credibility.
This leader will align marketing and sales processes across the platform, creating consistency in lead generation, distribution, and conversion. Responsibilities include shaping promotion and pricing strategies, leading A B testing, and developing creative, data backed programs that drive both patient acquisition and retention.
As the organization scales rapidly, with the potential to double in size every 18 months, this role ensures growth remains sustainable and consumer centered. The business is mission driven, focused on expanding access to care through transparency, accessibility, and exceptional outcomes. With more than 20,000 patients served and a strong market reputation, this opportunity offers meaningful impact alongside strategic leadership.
EXPERIENCE AND PROFESSIONAL QUALIFICATIONS
- Own end-to-end consumer acquisition, managing the full lead cycle from initial inquiry through consultation and conversion across both digital and physical clinic locations
- Develop and execute omni-channel marketing strategy, integrating digital, paid media, CRM, and in-clinic touchpoints to optimize the patient journey
- Drive performance marketing and digital acquisition initiatives, managing agencies for paid media spend while ensuring accountability and alignment with organizational goals
- Build and lead a high-performing internal team, defining which functions are insourced versus outsourced and managing budget and resources effectively
- Shape promotion and pricing strategies, lead A/B testing, and apply creative, data-driven approaches to attract and retain patients
- Analyze marketing performance and operational data to identify opportunities, make recommendations, and implement improvements independently
- Develop and execute A/B or multivariate funnel tests, measure performance objectively, and scale winning strategies
- Establish and execute personal strategy and philosophy for patient acquisition, ensuring initiatives are measurable, optimized, and aligned with business objectives
- Maintain oversight of CRM systems and technology tools to streamline lead distribution, tracking, and internal reporting
- Ensure all initiatives prioritize patient experience while supporting rapid growth and scalable operations
SKILLS AND COMPETENCIES
- Deep performance marketing expertise spanning paid media, CRO, SEO, and organic growth across direct-to-consumer and retail channels, with attention to regional and geographic dynamics
- Omni-channel strategy experience, integrating digital, CRM, and in-store touchpoints to optimize the customer journey
- Knowledge and ability to coach teams, innovate, and implement creative solutions
- Intellectually curious, objective, and data-driven, able to test, analyze, and optimize strategies independently
- Domain expertise in performance marketing with a proven track record of measurable results
- Player-coach mentality with an entrepreneurial mindset, able to build and lead teams while executing hands-on when needed
- Executive presence to manage and hold agencies accountable, ensuring alignment and performance
- Strong appetite for leveraging technology and emerging tools to create unique, impactful solutions
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BrainWorks specializes in connecting industrial organizations with top-tier talent to drive operational excellence and business performance. Our Industrial Practice partners with organizations ranging from start-ups to Fortune 100 companies to deliver exceptional professionals who align with your business goals and industry demands.
With extensive knowledge of the challenges and opportunities in the industrial sector, our consultants leverage deep expertise and a vast candidate network to provide tailored solutions. Through our proven process BrainWorks delivers quality, speed, and results. Learn more at brainworksinc.com.
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Industry 1: Health, Wellness and Fitness
Industry 2: Hospital & Health Care
Industry 3: Marketing and Advertising
Job ID: 46291923897
Category: Industrial
Location: Remote,