Are you a hands-on marketer who enjoys owning retail media and bringing digital strategies to life? Our client, an iconic, household-name brand in the better-for-you space, is seeking an Omnichannel Marketing Manager to execute and optimize digital and in-store marketing programs across key retail partners. This role will focus primarily on digital and retail media execution, while complementing those efforts with impactful in-store activations, serving as a key driver of shopper engagement and conversion across the retail landscape.
Responsibilities Include:
- Plan and execute omnichannel marketing campaigns across digital and in-store channels
- Directly manage retail media networks, including activation, optimization, and performance reporting
- Lead in-store marketing initiatives that align with broader digital strategies
- Support omnichannel programs across many key retailers
- Manage a multi-million-dollar marketing budget and track performance against KPIs
- Partner cross-functionally with Sales, Brand, and internal stakeholders to support business objectives
Ideal Candidate Will Have:
- Bachelor’s degree in marketing or other business-related field with 5+ years of experience in marketing
- 2+ years of experience within CPG, ideally with an emerging or high-growth brand
- Hands-on experience managing digital campaigns and retail media programs
- Experience owning retail media execution internally rather than solely through agencies
- Exposure to shopper or in-store marketing is a plus
- Budget management experience or comfort managing a few million dollars in spend
- Strong organizational, analytical, and communication skills
BrainWorks, a Top 50 Hunt Scanlon executive search firm, has been delivering superior talent for over three decades to drive business performance. Our consultants are true experts in their fields, specializing in Consumer Products, Analytics, Accounting and Finance, Information Technology, Private Equity and Corporate Development, Sales and Marketing.
We pride ourselves on delivering quality, speed, and results through our proven recruitment process. When you partner with BrainWorks, you gain trusted consultants who combine industry expertise with a commitment to understanding your business needs. Visit us at brainworksinc.com.
#LI-SE1
#LI-Onsite
Industry 1: Food & Beverages
Industry 2: Market Research
Industry 3: Marketing and Advertising
Job ID: 52474234967
Category: Consumer Products
Location: Indianapolis, IN