TITLE:

Product Marketing Manager

LOCATION:

Remote

JOB CATEGORY:

Sales and Marketing

About the Company

We are retained by a leading SaaS company that ensures healthcare workers are properly trained, credentialed, vaccinated, and fully compliant—without the burden of manual processes. Their platform streamlines workforce compliance for healthcare employers, professionals, regulators, and partners, creating a more connected, efficient, and safer healthcare ecosystem.
For over two decades, they’ve been the trusted leader in compliance enablement, pairing market-leading technology with essential data to simplify complexity, reduce risk, and uplift the healthcare workforce.

Role Overview

As the Product Marketing Manager, you will play a critical role in driving market success for a suite of healthcare compliance solutions. You’ll develop and execute product marketing strategies that align with business goals, leverage deep customer insights, and translate product capabilities into compelling narratives and go-to-market plans.
You’ll act as a subject-matter expert, a storyteller, and a cross-functional partner—operating autonomously while shaping the future of how customers understand, adopt, and engage with the platform.

Key Responsibilities

1.Build and execute holistic product marketing plans, including market analysis, competitive insights, segmentation, and positioning.
2.Conduct customer and market research to surface unmet needs, trends, and competitive dynamics in the compliance space.
3.Create differentiated product positioning and messaging that clearly communicates value across personas and industries.
4.Develop high-impact content: blog posts, webinars, case studies, white papers, product collateral, and more.
5.Partner with Sales to develop training, enablement tools, and resources that support pipeline and revenue growth.
6.Collaborate with Product Management to influence roadmap priorities based on customer and market insights.
7.Lead product launches end-to-end—planning, messaging, content creation, and cross-functional coordination.
8.Track performance of marketing initiatives and use data to drive continual optimization.
9.Act as an internal and external SME on product offerings and the compliance technology landscape.
10.Present strategies, insights, and metrics to cross-functional leadership and executive teams.

Qualifications & Desired Skills

  • Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
  • 5+ years in product marketing for healthcare software, SaaS, or technology; compliance/regulatory experience a plus.
  • Experience with API, integrations, or data-driven products is a plus.
  • Strong track record executing GTM strategies that drive growth, adoption, and revenue.
  • Deep understanding of segmentation, positioning, messaging, and value proposition development.
  • Exceptional written and verbal communication; ability to simplify complexity and influence across audiences.
  • Analytical mindset with experience leveraging data to inform decisions.
  • Proficiency with CRM systems (HubSpot a plus) and analytics tools.
  • Comfortable operating independently in a fast-paced environment.
  • Experience mentoring or coaching junior talent.
  • Strong executive-level presentation skills.
  • Experience with project management tools (e.g., Monday.com) is a bonus.

BrainWorks is a leading executive search firm that excels in delivering top-tier talent to drive sales and marketing success. Our Sales & Marketing Practice specializes in identifying high-performing professionals who can elevate your business outcomes.

From mid-level managers to C-suite executives, we partner with clients across industries to place leaders in key roles, including sales, marketing, business development, and product management.

BrainWorks prides itself on quality, speed, and results, powered by our proven process refined over 30 years. Partnering with BrainWorks means gaining a trusted ally who is passionate about your success. Visit us at brainworksinc.com.

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Industry 1: Computer Software
Industry 2: Hospital & Health Care
Industry 3: Venture Capital & Private Equity

Job ID: 49594531632
Category: Sales and Marketing
Location: Remote,