Product Marketing Specialist
Reports To: VP, Marketing
Organization: Revenue
Overview of the Role
With our client, innovation is only valuable if the market understands it. As a Product Marketing Specialist, you’ll be the storyteller who connects product brilliance to customer need. You’ll craft messaging, design launches, and equip Sales with the tools to win. In doing so, you’ll ensure recognition is not just celebrated but chosen.
Key Responsibilities
- Messaging & Positioning
- Partner with Product, Sales, and Marketing to plan launches and rollouts.
- Deliver timelines, positioning, and campaigns that maximize adoption.
- Go-to-Market Strategy
- Partner with Product, Sales, and Marketing to plan launches and rollouts.
- Deliver timelines, positioning, and campaigns that maximize adoption.
- Sales Enablement
- Build decks, battle cards, and objection-handling tools.
- Train Sales on new messaging and product updates.
- Market Intelligence
- Track competitor activity, industry trends, and customer insights.
- Provide analysis that informs both strategy and roadmap.
- Content Collaboration
- Work with Demand and Content teams to create blogs, campaigns, and thought leadership aligned to product priorities.
What You Bring
- 3–5 years of product marketing experience in B2B SaaS.
- Storytelling talent paired with research-driven rigor.
- Experience in go-to-market planning and launch execution.
- Strong cross-functional collaboration skills.
- Analytical mindset—comfortable with win/loss analysis and adoption metrics.
- Excellent written and verbal communication skills.
- Creativity, adaptability, and a customer-first lens.
- Passion for recognition and its role in transforming workplace culture.
Success Metrics
- Success of product launches (adoption, revenue impact).
- Sales enablement usage and effectiveness.
- Competitive win rates.
- Contribution of product campaigns to demand generation
BrainWorks is a leading executive search firm that excels in delivering top-tier talent to drive sales and marketing success. Our Sales & Marketing Practice specializes in identifying high-performing professionals who can elevate your business outcomes.
From mid-level managers to C-suite executives, we partner with clients across industries to place leaders in key roles, including sales, marketing, business development, and product management.
BrainWorks prides itself on quality, speed, and results, powered by our proven process refined over 30 years. Partnering with BrainWorks means gaining a trusted ally who is passionate about your success. Visit us at brainworksinc.com.
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Industry 1: Computer Software
Industry 2: Human Resources
Industry 3:
Job ID: 44037934681
Category: Sales and Marketing
Location: Remote, IL