SUMMARY
We’re retained by a PE-backed, fast-paced consumables brand to hire a VP of eCommerce. This executive will own the entire eCommerce business—P&L, assortment, media spend, vendor management, and drop ship—and lead a major transformation. The ideal candidate brings deep Amazon expertise, a true GM mindset, strong analytical horsepower, and experience operating in high-velocity consumables. This is a rare opportunity for an entrepreneurial builder to have a massive impact on a rapidly evolving organization.
Strategic Leadership
- Build and execute a holistic eCommerce strategy across major marketplaces and emerging channels, prioritizing profitable growth and market share.
- Identify expansion opportunities, competitive gaps, and long-term digital growth pathways.
P&L & Business Ownership
- Own the full eCommerce and digital marketing P&L.
- Set sales, margin, and profitability targets while ensuring disciplined spend and high ROI.
Marketplace Growth
- Accelerate performance across Amazon, Chewy (or similar), and other marketplaces by optimizing pricing, listings, media, and contribution margins.
- Oversee retail media strategy to increase traffic, conversion, and visibility
Assortment, Merchandising & Content
- Lead SKU optimization to focus resources on top-performing items.
- Drive best-in-class content (imagery, copy, SEO) to improve conversion and customer experience.
Operational Excellence
- Partner with supply chain and fulfillment to ensure strong demand planning, inventory availability, and on-time delivery.
- Reduce stockouts, improve service levels, and strengthen channel reliability.
Team Leadership & Cross-Functional Alignment
- Build, develop, and mentor a high-performing eCommerce team.
- Collaborate closely with sales, marketing, operations, and product teams to support launches, promotions, and omnichannel initiatives.
Future Growth & Innovation
- Oversee digital and retail media strategies to drive acquisition and retention.
- Develop long-term plans for DTC, CRM, and other strategic growth engines.
Qualifications
- Experience: 10+ years in eCommerce, including at least 5 years in a senior leadership role. Proven success driving growth and profitability in major marketplaces (Amazon required).
- GM Mindset: Demonstrated ownership of business levers—P&L, pricing, margin, retention, media mix, operations.
- Analytical Strength: Skilled at using data to guide decisions, evaluate ROI, optimize assortment, and improve performance.
- Marketplace Expertise: Deep understanding of eCommerce best practices across performance marketing, SEO/SEM, operations, merchandising, and content. Experience in DTC and CRM is a plus.
- Leadership & Influence: Strong people leader with a track record of driving cross-functional alignment and delivering results in fast-paced environments.
- Education: Bachelor’s degree required; MBA preferred.
BrainWorks is a leading executive search firm that excels in delivering top-tier talent to drive sales and marketing success. Our Sales & Marketing Practice specializes in identifying high-performing professionals who can elevate your business outcomes.
From mid-level managers to C-suite executives, we partner with clients across industries to place leaders in key roles, including sales, marketing, business development, and product management.
BrainWorks prides itself on quality, speed, and results, powered by our proven process refined over 30 years. Partnering with BrainWorks means gaining a trusted ally who is passionate about your success. Visit us at brainworksinc.com.
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Industry 1: Consumer Goods
Industry 2: Venture Capital & Private Equity
Industry 3:
Job ID: 48945856416
Category: Consumer Products
Location: Remote,