2016 CMO Career Guide to Success

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Businesses that have a deep knowledge of their customers outperform their competition by 60 percent, according to recent industry research. Much of this responsibility rests with the Chief Marketing Officer. The top attributes of a CMO – as identified by a survey of 1,500 chief executive officers – are communication, creativity and flexibility. How can… Read more »

What Role Should Employee Referrals Play in Your Executive Recruiting Strategy?

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Successfully filling your executive positions has the highest impact of any recruiting activity within your company. Well-connected members of your current leadership team are likely to know and be able to refer excellent talent for your business-critical roles. One recent research study by the Federal Reserve Bank of New York and MIT shows that 30… Read more »