Industry 1: Financial Services
Industry 2: Philanthropy
Industry 3:
Job ID: 29924298802
Category: Sales and Marketing
Location: Toronto,
Senior Demand Generation Strategist
Our client is a mission-driven SaaS company with ambitious growth goals, dedicated to making a meaningful impact through innovative solutions. As a Sr. Demand Generation Manager, you will own the strategy and execution of demand generation activities for a designated portfolio of enterprise accounts, ensuring targeted engagement and conversions across the full funnel.
What You’ll Do
- Design and implement full-funnel demand generation campaigns with an ABM lens to accelerate pipeline growth and revenue.
- Collaborate with leadership to align marketing strategies with overarching business objectives, constantly innovating to optimize outcomes.
- Manage a portfolio of initiatives, balancing creativity and data-driven precision to deliver meaningful client experiences.
- Drive alignment across Sales, Enablement, and Product teams, ensuring a unified approach to GTM efforts.
- Select the most effective channel mix and continuously refine strategies for maximum efficiency and impact.
- Take charge of pipeline and campaign performance metrics, ensuring all activities contribute to revenue goals.
What You Bring:
- 6+ years of demand generation experience, with specific expertise in ABM and enterprise-level SaaS marketing.
- A proven track record in managing large-scale global campaigns that drive measurable revenue impact.
- In-depth knowledge of ABM strategies, marketing automation, and CRM tools, combined with strong analytical and strategic thinking skills.
- A collaborative mindset with exceptional communication abilities, able to lead cross-functional efforts and influence senior leadership.
BrainWorks is a prominent boutique executive search firm offering a 30-year track record of successfully sourcing and placing top talent. By harnessing proven strategies, collaborating with stakeholders and leveraging a diverse and talented candidate network, BrainWorks helps businesses find, attract, and ultimately hire talented professionals that create differentiated results. Our search services can be offered either on a retained or contingency basis depending on the level of commitment your unique search requires.
BrainWorks offers several distinct practice areas, each directed by a Partner with extensive experience, and knowledge of current trends and industry challenges in their specific discipline. BrainWorks practice areas include the following: Accounting & Finance; Accounting & Finance Interim; Analytics, Data Science & Data Governance; Commodities Technology & Trading; Consumer Products; CRM & Direct Marketing; Cybersecurity; Ecommerce & Digital Marketing; Human Resources; IT & Data Engineering; Market Research & Consumer Insights; Operations & Supply Chain; Private Equity & Portfolio Company Leadership; and Sales.
BrainWorks prides itself on quality, speed and GUARANTEED RESULTS, delivered through our unique QUASAR approach. When you partner with BrainWorks, your company will receive intelligence and industry expertise from consultants who are trustworthy, caring and passionate about your business needs. https://brainworksinc.com.
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