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Some interview questions narrow down whether an applicant has the competence and qualifications needed for the job, other questions can be inappropriate. Competent interviewers ask the job-seeker about their experience and accomplishments and next steps in their career path. So, what do you do when an interviewer asks you an irrelevant or question? Here are… Read more »

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Recently, Procter & Gamble announced they reached an agreement to purchase the consumer health division of German pharmaceutical giant, Merck, for $4.2 billion. This acquisition positions Procter & Gamble to move into the growing vitamin supplement market, which experienced a 6% growth between 2014 and 2016. Merck’s consumer products include several major vitamin brands, including… Read more »

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Last week, General Mills, Perdue Farms, and Tyson Foods all issued sustainability reports ahead of Earth Day, announcing they were approaching major sustainability goals. In addition, the three companies revealed new plans to further reduce their environmental footprints. Tyson Foods announced plans to improve the agricultural practices they use for their corn fields—which span over… Read more »

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Big data is quickly becoming one of the most valuable assets to predict human behavior and interactions. But, collecting and storing consumer data is also a significant responsibility that shouldn’t be taken lightly. After millions of social media profiles were misused without their permission, consumers around the world are more cautious now than ever with… Read more »

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One challenge that the Consumer Packaged Goods (CPG) market continues to face is an obvious e-commerce gender gap. In order for these companies to effectively target men and women, marketers need to understand the different attitudes and behaviors of male and female shoppers. Marketing Dive reported on a recent study indicating that male consumers clearly… Read more »

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You may have heard the analogy that a job interview is like a first date. The candidate researches her “date,” puts on her best outfit, and does her best to make an impression to earn a second date. But what happens when the balance of power in this relationship tilts? There’s no denying that in… Read more »