When considering new career opportunities, it’s critical that you set yourself apart from the competition. Not only will this increase your chances of landing your target position, it also ensures a stronger negotiation platform to operate from when considering offers.

Here are a few tips to help you stand out.

Become a thought leader.

Establish yourself as an expert in your industry. Consider speaking engagements, blogging or writing articles for industry publications. Engage in online groups like those offered on LinkedIn. Establishing and reinforcing your brand can increase your desirability to employer.

Study the culture.

When your skills are in demand, you will have your choice of companies. Learn about company culture to determine where you fit best. Then target the organizations where you are most likely to flourish personally and professionally.

Match your approach to the opportunity.

When you have a firm understanding of the company and the role, you are better able to tailor your correspondence to match. Gauge your tone by that of the company so that you know how formal or casual you can be.

Elevate your materials.

Even professionals can sometimes be guilty of not updating their resumes thoroughly. That doesn’t mean just adding your latest position to the top of your reverse-chronological resume. The quality, tone and appearance must match your level of professionalism. The purpose of your resume is to market you to potential employers. It should highlight your accomplishments in a compelling manner and induce the reader to invite you for an interview to learn more.

Follow up thoughtfully.

Every professional understands the importance of a thank-you email after an interview, yet many forget its importance as a marketing tool. Thank the interviewer for his time, of course, but also take the opportunity to remind him of your industry expertise and suitability for the position.

The recruitment team at BrainWorks can help you develop strategies to stand out in a rapidly evolving industry and connect you with employers where you can thrive and prosper. Contact us today to learn more!


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