Customer Lifecycle Campaign Manager
Job ID: EB-1140144529
Category: CRM & Direct Marketing
Location: New York, NY
• Experience with Customer lifecycle campaigns
• Experience with Salesforce
• Strong background in database marketing, CRM infrastructure and personalization roadmap planning
• Omni-channel campaign approach
• Audience segmentation and targeting
• Self-motivator and team player
• Partner with senior leadership on Marketing, social, product and design to ensure the customer journey is effectively managed, optimized and continually improved.
• Develop and execute the lifecycle marketing strategy across email, in-app and push channels
• Own customer journey and expand loyalty program in stores and online.