Job ID: EB-1006682696
Category: Consumer Products
Location: Phoenix, AZ
Our client, a growing eCommerce company with a leading brand in its category, is seeking a
Director of Marketing – D2C to lead a small but high-performing team to drive revenue growth and optimize marketing campaigns through data analysis and strategic planning. This is a great opportunity to make an impact with a company that is a strong content producer with millions of followers on social media, and to provide a best in class experience for customers.
Responsibilities include:
• Develop and execute omnichannel marketing strategies that increase revenue and have an immediate impact on the business’s bottom line
• Incorporate storytelling into all marketing efforts, including social media posts, email campaigns, and website copy
• Create engaging and compelling narratives that resonate with customers and build brand loyalty.
• Manage media buyers and agencies to ensure campaigns are optimized for performance
• Compile, analyze, and report on key performance metrics to identify opportunities for improvement and optimize marketing campaigns
• Develop and maintain an event calendar to strategically plan and execute marketing events
• Develop team members and provide leadership to drive the marketing team’s success
Ideal candidates will have:
• Track record of scaling a business and successfully driving revenue growth through innovative marketing strategies
• Strong data analytics skills; ability to analyze and report on key performance metrics to inform
decision-making and improve campaign effectiveness
• Ability to work collaboratively with team members to achieve results, while also taking a hands-on approach with the ability to roll up your sleeves
• Strong leadership skills and ability to develop team members while fostering a positive team culture
• Ability to stay current with emerging marketing technologies and trends, including AI and machine learning
• Ability to handle constructive criticism and work in a fast-paced, dynamic environment.
BrainWorks is a premier executive search firm that delivers superior talent to drive business performance. Our consultants are experts in their practice areas, which include Consumer Products Careers; CRM, Direct/Database Marketing and Customer Sciences/Advanced Analytics; Accounting and Finance; Information Technology; Private Equity & Corporate Finance Digital Marketing and eCommerce; and Consumer Insights and Market Research.
The Consumer Products Practice Group places top performing candidates from mid to senior-level executives with companies spanning from Fortune 10 to midsize regional and national firms. Our consumer products recruiters have extensive knowledge of current trends and industry challenges. Some examples of Consumer Products Executive Searches would include C-level Officers, VP’s, Directors and Senior Managers in the areas of Sales, Marketing, Product Development, and Operations.
BrainWorks prides itself on quality, speed and GUARANTEED RESULTS, delivered through our unique QUASAR approach. When you partner with BrainWorks, your company will receive intelligence and industry expertise from consultants who are trustworthy, caring and passionate about your business needs. https://brainworksinc.com.
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