Director of Marketing

Confidential Opportunity

Our firm has been retained by a rapidly growing, innovation-driven organization seeking a strategic and hands-on Director of Marketing to lead the development and execution of its overall marketing strategy. This executive-level leader will be responsible for driving brand awareness, customer acquisition, revenue growth, and market positioning while building a scalable marketing function aligned with the company’s growth objectives.
This is an opportunity for a marketing leader who can operate both strategically and tactically, partnering closely with executive leadership, sales, product, and customer success teams to create measurable business impact.

Key Responsibilities

• Develop and execute a comprehensive marketing strategy that supports company growth, customer acquisition, retention, and brand expansion objectives.
• Lead all aspects of demand generation, digital marketing, content marketing, product marketing, brand management, communications, and campaign execution.
• Partner with sales leadership to align marketing initiatives with pipeline generation and revenue targets.
• Create data-driven marketing programs that drive qualified leads and improve conversion rates throughout the customer journey.
• Establish and track key performance indicators (KPIs), marketing attribution models, and ROI metrics to measure effectiveness and optimize performance.
• Oversee brand strategy and messaging to ensure consistency across all customer-facing channels.
• Manage external agencies, vendors, and strategic partners while evaluating new marketing technologies and platforms.
• Collaborate with product and operations teams to develop go-to-market strategies for new offerings and market expansion initiatives.
• Build, mentor, and develop a high-performing marketing team while fostering a culture of accountability, innovation, and continuous improvement.
• Present marketing plans, performance results, and strategic recommendations to executive leadership.

Ideal Candidate Profile

• Proven experience leading marketing functions within a growth-oriented organization.
• Demonstrated success developing and executing integrated marketing strategies that drive measurable business results.
• Strong expertise across digital marketing, demand generation, performance marketing, content strategy, branding, and marketing analytics.
• Experience building marketing infrastructure, processes, and teams in dynamic, fast-paced environments.
• Ability to balance long-term strategic planning with hands-on execution.
• Strong analytical mindset with experience leveraging data to guide decisions and optimize performance.
• Exceptional communication, leadership, and stakeholder management skills.
• Proven ability to partner effectively with executive leadership, sales, and cross-functional teams.
• Experience within the physical security industry, including video surveillance, access control, intrusion detection, monitoring services, security integration, life safety, or related technologies.
• Deep understanding of the channel ecosystem, including security integrators, distributors, consultants, architects, and enterprise end users.

Preferred Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA preferred.
• 8+ years of progressive marketing leadership experience, including management of teams and budgets.
• Prior marketing leadership experience within a physical security manufacturer, security technology company, systems integrator, or adjacent B2B technology environment.
• Experience developing go-to-market strategies for enterprise security solutions, SaaS-enabled security platforms, video surveillance, access control, cloud security offerings, or related technologies.
• Background supporting high-growth, private equity-backed, venture-backed, or rapidly scaling organizations is a plus.
• Expertise with modern marketing automation, CRM, analytics, and reporting platforms.

What Success Looks Like

• Within the first 12 months, the Director of Marketing will:
• Establish a scalable marketing strategy aligned with growth objectives.
• Improve lead generation and pipeline contribution metrics.
• Enhance brand awareness and market positioning.
• Implement disciplined measurement and reporting practices.
• Build strong alignment between marketing, sales, and executive leadership teams.
• Create a foundation for sustainable, long-term growth.

Compensation

A competitive compensation package, including base salary of $145k-$170k, performance incentives, and benefits, will be offered commensurate with experience and qualifications.

About the Search:

This is a confidential executive search being conducted on behalf of our client. Additional details regarding the organization, market position, and growth plans will be shared with qualified candidates during the interview process.

BrainWorks is a leading executive search firm that excels in delivering top-tier talent to drive sales and marketing success. Our Sales & Marketing Practice specializes in identifying high-performing professionals who can elevate your business outcomes.

From mid-level managers to C-suite executives, we partner with clients across industries to place leaders in key roles, including sales, marketing, business development, and product management.

BrainWorks prides itself on quality, speed, and results, powered by our proven process refined over 30 years. Partnering with BrainWorks means gaining a trusted ally who is passionate about your success. Visit us at brainworksinc.com.

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