We’re retained by a top destination attraction in the Dallas market seeking a Director of Sales & Marketing.
If you’re a seasoned hospitality, entertainment, or attractions leader looking to make a major impact within a high-growth, guest-centric organization, this could be a standout opportunity. This role will sit at the center of the business—owning revenue growth, attendance strategy, partnerships, brand positioning, and the overall commercial vision for a premier experiential venue.
KEY RESPONSIBILITIES
Revenue & Commercial Strategy
- Lead pricing, positioning, and revenue optimization strategies
- Own forecasting, budgeting, KPI development, and performance reporting
- Utilize analytics and market insights to improve ROI and commercial effectiveness
Sales Leadership
- Drive group, corporate, sponsorship, and partnership revenue growth
- Build and manage a healthy sales pipeline and forecasting process
- Personally lead strategic business development and high-value partnership efforts
- Develop a metrics-driven, high-performance sales culture
Marketing & Brand Leadership
- Oversee integrated marketing efforts across digital, social, paid media, CRM, and events
- Lead campaign strategy, brand development, and creative execution
- Optimize website, ticketing, and e-commerce performance
- Manage agency, media, and public relations relationships
Cross-Functional Collaboration
- Partner closely with operations and leadership teams to maximize guest experience and revenue opportunities
- Leverage competitive intelligence and consumer insights to shape strategy
Ideal Background
- 8+ years of experience leading sales and/or marketing functions within attractions, hospitality, entertainment, experiential, or related consumer-facing industries
- Proven track record of driving revenue growth and consumer engagement
- Strong leadership and commercial acumen with a hands-on, builder mentality
- Experience securing partnerships and managing integrated marketing initiatives
- Data-driven mindset with strong digital and financial fluency
BrainWorks, a Top 50 Hunt Scanlon executive search firm, has been delivering superior talent for over three decades to drive business performance. Our consultants are true experts in their fields, specializing in Consumer Products, Analytics, Accounting and Finance, Information Technology, Private Equity and Corporate Development, Sales and Marketing.
We pride ourselves on delivering quality, speed, and results through our proven recruitment process. When you partner with BrainWorks, you gain trusted consultants who combine industry expertise with a commitment to understanding your business needs. Visit us at brainworksinc.com.
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Industry 1: Entertainment
Industry 2: Hospitality
Industry 3:
Job ID: 59503373312
Category: Consumer Products
Location: Dallas, TX