Global Email Marketing Manager

Newark, NJ Job ID: 10533 Job Category: Consumer Products

Job ID: EB-1868615484
Category: CRM & Direct Marketing
Location: Waltham, MA

Our client, a fast-growing global internet company is looking for a successful Global Email Marketing Manager with strong business, strategy and analytic skills.

The ideal candidate will have a minimum of 7+ years’ experience in strategic internet marketing and 2-3 years direct leadership experience, with a proven track record of delivering high performing campaign strategies and results through their own work and the work of others.

Responsibilities:

• Oversee global channel marketing plans, providing input and strategic direction, to meet business objectives and exceed financial expectations across global markets
• Manage channel P&L, closely monitor KPIs to influence and optimize campaign strategy to exceed financial objectives
• Apply extensive marketing background to contribute fresh ideas and innovative concepts to develop strategic channel roadmap
• Partner with creative and Go to Market teams to influence concept strategies and ensure email campaigns are meeting campaign platform goals, channel best practices and creating impact
• Develop, design, run and analyze A/B and multivariate tests across offers, creative, mailable file and segmentation
• Work in close collaboration with global team members from multiple functions including marketing, creative, content and analytics to elevate marketing plans and ensure campaigns are meeting objectives
• Manage, inspire, and grow a small team of marketers
• Develop new processes and identify opportunities to evolve current ones to improve the way we work with the goal of delivering value to the customer more quickly