Head of Brand Marketing

Our client is a rapidly growing, private equity-backed direct-to-consumer telemedicine platform redefining personalized healthcare through a seamless, digitally native model. With strong recurring revenue, retention, and a proven digital acquisition engine, the company has established a scalable foundation for continued growth.

As the organization enters its next phase of expansion, it is investing in a senior, hands-on Head of Brand Marketing to build and lead its brand, creative, and consumer-facing marketing capabilities. This leader will define how the brand shows up across positioning, creative direction, storytelling, content, digital experiences, and integrated campaigns.

The position is designed for a player-coach who can establish the brand foundation while remaining close to execution. This leader will create greater consistency and sophistication across the consumer journey, from the website and landing pages to content, social, influencer, campaigns, and new product launches.

This leader will own the end-to-end brand and creative function, directing external agency partners and partnering closely with performance marketing and product leadership. The mandate is to build a differentiated consumer brand that strengthens acquisition and conversion, translates new healthcare offerings into compelling consumer stories, and supports the company’s continued growth.

Scope of Responsibilities

• Own brand strategy and architecture, establishing the positioning, voice, visual identity, brand guidelines, and standards that define how the company presents itself across the consumer journey.
• Lead the end-to-end creative function across concept, design, content, storytelling, digital, UX, landing pages, campaign assets, collateral, social, influencer, and other consumer-facing experiences.
• Set creative strategy and provide clear direction to external agencies and internal partners, building the agency ecosystem and operating processes needed to deliver high-quality work at speed.
• Own the integrated promotional and brand calendar, ensuring campaigns, launches, content, and consumer communications are coordinated across channels and aligned with commercial priorities.
• Partner closely with the Head of Performance Marketing as a peer, developing brand and creative work that supports acquisition and conversion while preserving a differentiated, consistent consumer experience.
• Serve as the creative and market-facing partner to product leadership, helping translate new offerings across hormones, weight loss, labs, diagnostics, supplementation, and broader Medicine 3.0 into compelling messaging, storytelling, launch materials, and digital experiences.
• Use consumer insight, digital performance signals, and an understanding of CX/UX to continuously strengthen the brand experience and improve how the brand communicates value, builds trust, and supports long-term customer relationships.

The Candidate

Experience & Professional Qualifications

• 10 to 15+ years of progressive brand, creative, integrated, or consumer marketing experience within high-growth direct-to-consumer businesses; consumer services, subscription/membership, digital health, telehealth, wellness, and/or digitally native platforms strongly preferred.
• Demonstrated experience leading a meaningful brand and creative remit at the Senior Director, VP, or equivalent level, with the ability to operate as both a strategic leader and hands-on player-coach.
• Proven success building or evolving a consumer brand across the full creative lifecycle, including positioning, messaging, visual identity, brand guidelines, campaigns, content, digital experiences, landing pages, UX, and consumer collateral.
• Strong experience directing external creative agencies and internal creative resources, with the judgment to set strategy, evaluate work, make decisions quickly, and establish effective operating rhythms.
• Experience partnering closely with performance or growth marketing teams in a digitally acquired business, with an understanding of how brand and creative influence acquisition, conversion, retention, and measurable commercial outcomes.
• Ability to support digital product or service launches and translating complex, technical, or healthcare-related offerings into clear, differentiated consumer stories; healthcare experience is attractive but not required.
• Highly collaborative, decisive, and low-ego operator who thrives in founder-led, private equity-backed, or high-growth environments and builds strong cross-functional partnerships across internal teams and external partners.

BrainWorks specializes in connecting industrial organizations with top-tier talent to drive operational excellence and business performance. Our Industrial Practice partners with organizations ranging from start-ups to Fortune 100 companies to deliver exceptional professionals who align with your business goals and industry demands.

With extensive knowledge of the challenges and opportunities in the industrial sector, our consultants leverage deep expertise and a vast candidate network to provide tailored solutions. Through our proven process BrainWorks delivers quality, speed, and results. Learn more at brainworksinc.com.

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