Date Posted: 2022-03-15

Job ID: EB-1144716357
Category: Consumer Products
Location: Kansas City, MO

Our client, a leading DTC multichannel retailer, is seeking a Head of eCommerce & Digital Marketing with strong ecommerce and digital skills and a track record of success in strategic planning and marketing. This is a great opportunity to make an impact on a brand with a loyal fan base and to be an integral part of its continued growth!

Responsibilities include:

  • Drive and own digital and ecommerce marketing strategy and results
  • Define and execute the digital and ecommerce strategy, with a focus on profitable and cost effective revenue growth and brand building
  • Oversee the ecommerce site, delivering revenue and profit goals.
  • Build best in class capabilities in digital and ecommerce
  • Oversee customer acquisition and retention
  • Oversee creation of consistent messaging content and the implementation of key consumer engagement tools
  • Deliver actionable insights that drive growth and return on advertising spend
  • Lead and mentor digital marketing and ecommerce team

Ideal candidates will have:

  • Bachelor’s degree and 12-15 years relevant experience in digital and ecommerce, with at least 5 years in a leadership capacity
  • Influential and strategic leader who is willing to be hands-on
  • Advanced knowledge of digital marketing strategy, trends and tools
  • Experience in identifying target audiences and devising engaging digital campaigns
  • Ability to drive and optimize marketing and advertising in a dynamic and growing environment
  • Strong data analysis skills and intellectual curiosity
  • Ability to work in a fast paced, entrepreneurial environment

BrainWorks is a premier executive search firm that delivers superior talent to drive business performance. Our consultants are experts in their practice areas, which include Consumer Products Careers; CRM, Direct/Database Marketing and Customer Sciences/Advanced Analytics; Accounting and Finance; Information Technology; Private Equity & Corporate Finance Digital Marketing and eCommerce; and Consumer Insights and Market Research.

The Consumer Products Practice Group places top performing candidates from mid to senior-level executives with companies spanning from Fortune 10 to midsize regional and national firms. Our consumer products recruiters have extensive knowledge of current trends and industry challenges. Some examples of Consumer Products Executive Searches would include C-level Officers, VP’s, Directors and Senior Managers in the areas of Sales, Marketing, Product Development, and Operations.

BrainWorks prides itself on quality, speed and GUARANTEED RESULTS, delivered through our unique QUASAR approach. When you partner with BrainWorks, your company will receive intelligence and industry expertise from consultants who are trustworthy, caring and passionate about your business needs.

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