Head of Loyalty

Job ID: EB-7074981580
Category: CRM & Direct Marketing
Location: Phoenix, AZ

Our client, a fast-growing, major direct-to-consumer company is looking for a Head of Loyalty. This individual will be a key thought leader in the loyalty and personalization space for the organization. The individual will be critical in both the development of the loyalty strategy and in driving the tactics to increase customer engagement. The individual will need to collaborate internally and with external partners to drive programs and tactics. The primary objective for the Head of Loyalty is to increase customer lifetime value by driving incremental trips and spend across all channels.

Qualifications / Requirements:

• 8-10 years of experience in Loyalty & Segmentation Strategy.
• Experience with direct-to-consumer business.
• Previous experience managing and developing a CRM / loyalty team.
• Strong quantitative, analytical, and critical thinking skills with the ability to tell stories with data and highlight actionable insights.
• Experience / Knowledge with CRM/loyalty marketing technology ideally with programmatic personalization at scale.
• Strong results orientation with a test/learn mentality.
• Strong collaborator that has proven success in building highly functional cross functional relationships across the business and with outside partners.
• Exceptional organizational, planning, and project/program management skills with strong attention to detail.
• Customer focused with a passion for well-being and healthy living.

BrainWorks, founded in 1991, is a leading executive search firm that prides itself on delivering superior talent to drive business performance. Our consultants are experts in their practice areas, which include CRM, Direct / Database Marketing and Customer Sciences / Advanced Analytics.

The Relationship Marketing and Decision Sciences Practice Group places top performing candidates, from mid-level managers to C-level executives, with companies spanning from entrepreneurial start-ups to Fortune 500’s. Some of the business areas in which these candidates specialize include the following: Statistical Modeling, Advanced Analytics, Web Analytics, Digital Analytics, Customer Analytics, and Campaign Management.

When you partner with BrainWorks you will receive industry expertise coupled with quality, speed and results guaranteeing a great hire. We look forward to having the opportunity to work with you. https://brainworksinc.com.