TITLE:

Head of Marketing

LOCATION:

Remote

JOB CATEGORY:

Industry 1: Computer & Network Security
Industry 2: Information Technology and Services
Industry 3: Marketing and Advertising

Job ID: EB-8424144422
Category: Sales and Marketing
Location: Remote, 

THE COMPANY:
Our client is a dynamic and rapidly expanding company in the Physical Identity and Access Management (PIAM) industry, focused on providing cutting-edge solutions to enhance security and streamline access control processes for a diverse range of clients. As they continue to grow and establish their presence in the market, they are seeking an experienced and forward-thinking Head of Marketing to join the team. The ideal candidate will be based in the United States or Canada and be passionate about driving the revenue and brand success of their business.

JOB SUMMARY:
As the Head of Marketing, you will play a crucial role in creating and leading the overall marketing strategy and implementation for the company. As a leader in the Physical Identity and Access Management industry, our client is seeking a highly motivated and creative individual to lead the marketing team. As a dynamic leader you will learn and adhere to specific marketing planning tools and platforms to gain insight and understanding of marketing return on investment. Will be responsible for development and execution of a wide variety of brand positioning and lead generation programs and campaigns, including events, trade shows, multichannel direct marketing, specialized collateral, research, and additional projects in collaboration with the sales and marketing teams.

ESSENTIAL RESPONSIBILITIES AND DUTIES:

  • Annualized strategy – develop, present, and actively manage a multi-year integrated Marketing strategy.
  • Development of team – mentoring and coaching direct reports to build skills within overall corporate succession plan needs.
  • Succession Planning – Assist management to build, manage and control succession options.
  • Budget Management – Responsible for overall Marketing financial requirements
  • Execution of Internal and External plan – Responsible for all Marketing executions
  • Aligns programs/campaigns with marketing and business strategy, focusing on relevancy of positioning, key messaging, and adherence to brand identity guidelines as well as compliance and legal requirements.
  • Builds relationships with strategically aligned industry or trade associations and publications, and coordinates sponsorships, speaking engagements, news releases and other activities to build brand eminence and permission assets within target sectors.
  • Develops and manages implementation of locally focused programs, including design and execution of all program elements.
  • Coordinates with administrative professionals to update and enhance key account, contact, opportunity, and pursuit activity data in CRM database.
  • Innovative Initiatives – Continually develop insightful and innovative projects linked to objectives.
  • Brand Management – Develop & implement programs to protect the clients brand image.
  • Brand Monitoring – Establish and execute research regularly to monitor the company brand image.

QUALIFICATIONS:

  • Bachelor’s degree in marketing or related field
  • 8-10 years’ experience in marketing focusing on SaaS products.

KNOWLEDGE/SKILLS/ABILITIES:

  • Budget, forecasting, and financial responsibilities demonstrated.
  • Brand management experience
  • Understanding of software as a service
  • Understanding of transportation, logistics a plus
  • Ability to work and lead within a team environment.
  • Ability to work under pressure and meet deadlines.
  • Self-directed and data-driven with demonstrated track record of working hard and meeting daily/weekly deliverables in prior roles, ideally with some experience delivering on professional responsibilities in a remote work capacity.
  • Willingness to work long hours when required to deliver a superior level of service to the organization, which is global and working across multiple time zones.

BrainWorks is a prominent boutique executive search firm offering a 30-year track record of successfully sourcing and placing top talent. By harnessing proven strategies, collaborating with stakeholders and leveraging a diverse and talented candidate network, BrainWorks helps businesses find, attract, and ultimately hire talented professionals that create differentiated results. Our search services can be offered either on a retained or contingency basis depending on the level of commitment your unique search requires.

BrainWorks offers several distinct practice areas, each directed by a Partner with extensive experience, and knowledge of current trends and industry challenges in their specific discipline. BrainWorks practice areas include the following: Accounting & Finance; Accounting & Finance Interim; Analytics, Data Science & Data Governance; Commodities Technology & Trading; Consumer Products; CRM & Direct Marketing; Cybersecurity; Ecommerce & Digital Marketing; Human Resources; IT & Data Engineering; Market Research & Consumer Insights; Operations & Supply Chain; Private Equity & Portfolio Company Leadership; and Sales.

BrainWorks prides itself on quality, speed and GUARANTEED RESULTS, delivered through our unique QUASAR approach. When you partner with BrainWorks, your company will receive intelligence and industry expertise from consultants who are trustworthy, caring and passionate about your business needs. https://brainworksinc.com

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