Head of Sales (ION)

Our client is a rapidly growing, private equity-backed marketing services platform serving specialized healthcare practices. With an established market presence, strong client relationships, and a proven foundation for growth, the company is entering its next phase of expansion and investing in the leadership and infrastructure needed to scale its commercial organization.

As the organization continues to grow, it is seeking a senior, hands-on Head of Sales to lead and evolve its new business sales function. This leader will bring greater structure, accountability, and consistency to the sales organization while building a more scalable and predictable approach to growth.

The position is designed for a player-coach who can operate strategically while remaining close to the team and sales process. This leader will establish stronger sales operating rhythms, performance expectations, pipeline discipline, and forecasting while helping develop a more sophisticated outbound motion and ensuring opportunities are consistently worked through the funnel.

This leader will own the day-to-day sales organization, including team performance, sales process, quotas and KPIs, compensation structure, pipeline management, and talent development. The mandate is to professionalize the commercial engine, strengthen execution, and build the team and infrastructure needed to support the company’s continued growth.

Scope of Responsibilities

• Lead and develop the sales organization, establishing clear expectations, accountability, performance standards, and operating rhythms across the team.
• Build greater rigor across pipeline management, forecasting, follow-up, and overall sales execution to create a more consistent and predictable new business engine.
• Establish and evolve quotas, KPIs, compensation structures, sales cadence, and performance-management processes.
• Develop a more sophisticated outbound sales motion, including the strategy, structure, and measurement needed to strengthen proactive new business development.
• Evaluate the existing team, coach and develop talent, and recruit additional high-performing sales professionals as the organization scales.
• Partner closely with senior leadership and marketing to align lead generation, sales execution, and commercial priorities.
• Build scalable sales processes and infrastructure while remaining hands-on enough to understand the customer, team, and opportunities moving through the funnel.

Experience & Professional Qualifications

• 10+ years of progressive sales and commercial leadership experience, with demonstrated success building, professionalizing, or scaling sales organizations in growth-oriented businesses.
• Proven experience leading both closing and business-development functions, with the ability to establish structure, accountability, and strong performance-management practices.
• Demonstrated success building or improving outbound sales motions while strengthening pipeline management, forecasting, and sales execution.
• Experience establishing quotas, compensation plans, KPIs, sales cadence, and other operating disciplines that support predictable growth.
• Strong track record of coaching, developing, evaluating, and recruiting high-performing sales talent.
• Experience within digital marketing, agency services, patient acquisition, practice-growth services, or other service-based businesses selling into healthcare practices is strongly preferred.
• Highly collaborative, decisive, and hands-on leader who thrives in entrepreneurial, founder-led, private equity-backed, or high-growth environments and can build credibility across both sales teams and senior leadership.

BrainWorks specializes in connecting industrial organizations with top-tier talent to drive operational excellence and business performance. Our Industrial Practice partners with organizations ranging from start-ups to Fortune 100 companies to deliver exceptional professionals who align with your business goals and industry demands.

With extensive knowledge of the challenges and opportunities in the industrial sector, our consultants leverage deep expertise and a vast candidate network to provide tailored solutions. Through our proven process, BrainWorks delivers quality, speed, and results. Learn more at brainworksinc.com.

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