Our client is a private equity-backed, multi-site healthcare platform and the nation’s largest provider of urgent care, operating a scaled network of nearly 400 clinics across the U.S. The business delivers high-volume, accessible care through a hybrid model of corporate-owned and franchise locations, combining clinical quality with strong operational efficiency. Following its recent acquisition by a healthcare-focused PE firm, the company is entering its next phase of growth, expanding beyond episodic urgent care into a more consumer-driven model focused on wellness, prevention, and longitudinal patient engagement.
As our client evolves toward a more consumer-centric, preventative care model, this role will play a critical part in defining and building the next generation of services that extend beyond traditional urgent care.The Director of Commercial Strategy will operate at the center of this transformation, owning the development of new consumer-facing offerings from concept through launch. This includes identifying unmet patient needs, shaping service concepts grounded in consumer insight, and translating those into commercially viable, scalable solutions.
This role sits within the office of the CEO and works in close partnership with executive leadership, serving as a key thought partner in shaping theh company’s innovation agenda and long-term growth strategy. The position offers significant visibility and influence across the organization, with regular engagement across the executive leadership team and Board.
Operating within a hybrid franchise and corporate-owned model, this candidate must be adept at navigating complexity, influencing across stakeholders, and designing solutions that can scale effectively across both direct and indirect operating environments.
Experience and Professional Qualifications
- Lead end-to-end development of new service lines from concept through pilot and scalable rollout, including pilot design, market selection, operational requirements, execution, performance evaluation, and transition to operations
- Own the development of consumer insight and research agendas, identifying unmet needs, validating demand, and shaping offerings grounded in a deep understanding of patient behavior and preferences
- Develop and refine business cases and go-to-market strategies, including market opportunity, pricing, economic viability, and alignment across franchise and corporate-owned models
- Lead cross-functional teams across marketing, technology, revenue cycle management, operations, and clinical leadership, driving alignment and accountability in a complex, distributed environment
- Design and execute pilot programs, leveraging structured learning agendas, consumer research, and performance data to iterate and refine offerings
- Synthesize insights from pilots, consumer research, and market dynamics to inform scalable models and long-term growth strategy
- Partner closely with executive leadership to prioritize initiatives, shape the innovation roadmap, and communicate key findings, tradeoffs, and recommendations
- Navigate and influence across a franchise and corporate ecosystem, ensuring new initiatives are designed for adoption and success across both models
- Champion a disciplined, execution-oriented approach to innovation, building repeatable processes and frameworks to support ongoing development and successful rollout of new initiatives
Skills and Competencies
- 3 to 7 years of experience across strategy consulting, growth strategy, product management, or operational leadership roles, ideally combining consulting and in-house operating experience
- Proven 0 to 1 builder with experience launching and scaling new offerings in DTC or B2C environments, including developing business cases, economic models, and go to market strategies that translate into revenue generating outcomes, with demonstrated success building and scaling consumer-facing offerings, ideally within healthcare, wellness, or adjacent consumer services
- Strong orientation toward consumer insight and behavior, with experience leveraging research to inform product, service design, and go-to-market strategy
- Experience leading cross-functional initiatives across marketing, technology, operations, and commercial teams, with the ability to influence without direct ownership in complex or distributed environments
- Strong commercial and analytical acumen, with a deep understanding of consumer behavior, monetization, pricing, and unit economics, including CAC, LTV, and growth efficiency metrics
- Demonstrated ability to operate in ambiguous, fast-paced environments, bringing structure to undefined problems and driving initiatives from concept through pilot and into market
- Experience designing and executing pilot programs, including defining success metrics, selecting test markets, and iterating based on performance
- Exposure to multi-location, consumer-facing businesses such as retail, healthcare services, wellness, or CPG environments, with experience operating in distributed models; familiarity and experience with franchise systems or indirect operating structures is highly valuable
- Strong communication skills and executive presence, with the ability to translate complex insights into clear, actionable recommendations for senior stakeholders and influence without authority across executive leadership, operators, and external partners
- Operational mindset with the ability to build scalable processes, systems, and workflows while driving accountability and measurable outcomes
- Entrepreneurial, low-ego leader with a bias toward action, a willingness to roll up sleeves, and a collaborative approach to building and scaling new initiatives
BraiWorks offers several distinct practice areas, each directed by a Partner with extensive experience, and knowledge of current trends and industry challenges in their specific discipline. BrainWorks practice areas include the following: Accounting & Finance; Accounting & Finance Interim; Analytics, Data Science & Data Governance; Commodities Technology & Trading; Consumer Products; CRM & Direct Marketing; Cybersecurity; Ecommerce & Digital Marketing; Human Resources; IT & Data Engineering; Market Research & Consumer Insights; Operations & Supply Chain; Private Equity & Portfolio Company Leadership; and Sales.
BrainWorks prides itself on quality, speed and GUARANTEED RESULTS, delivered through our unique QUASAR approach. When you partner with BrainWorks, your company will receive intelligence and industry expertise from consultants who are trustworthy, caring and passionate about your business needs. https://brainworksinc.com
BrainWorks specializes in connecting industrial organizations with top-tier talent to drive operational excellence and business performance. Our Industrial Practice partners with organizations ranging from start-ups to Fortune 100 companies to deliver exceptional professionals who align with your business goals and industry demands.
With extensive knowledge of the challenges and opportunities in the industrial sector, our consultants leverage deep expertise and a vast candidate network to provide tailored solutions. Through our proven process BrainWorks delivers quality, speed, and results. Learn more at brainworksinc.com.
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Industry 1: Consumer Services
Industry 2: Hospital & Health Care
Industry 3: Think Tanks
Job ID: 57830703879
Category: Industrial
Location: Remote,