Date Posted: 2021-08-02

Job ID: EB-2021182740
Category: Analytics & Data Sciences
Location: Orlando, FL

Our client, a fast-growing global ecommerce company is looking for a Manager of Business Analysis, reporting to the Head of Marketing.

Primary responsibilities will be to analyze and implement pricing strategies for consistency and optimization; coordinate with the marketing team to optimize campaigns and provide insight into maximizing customer lifetime value; explore product gaps and go-to-market strategies.

Position Responsibilities

  • Review and monitor the market competitiveness of products across key product categories and sales channels
  • Ensure consistency in pricing strategy/rules across product line
  • Use analytical tools to analyze customer segmentation and behavior to drive pricing insights and inform pricing recommendations
  • Analyze customer order trends, search traffic, and website traffic to provide guidance on optimizing lead conversion and customer lifetime value by understanding customer intent and willingness to pay
  • Drive pricing strategies for both new customer acquisition and existing customer retention
  • Monitor and adapt to macro and industry trends that will affect pricing strategies
  • Work with Supply Chain and Finance departments to understand the relative gross profitability of channels, products and material types
  • Work with the Marketing Department to understand digital traffic trends to target specific pricing/promotional campaigns
    • Implement and monitor these targeted pricing and promotional campaigns, including setting baseline targets for success
  • Evaluate dynamic pricing to optimize pricing strategies throughout seasonal sales periods
  • Create automated analytical tools to monitor key performance indicators across channels, product categories and promotional campaigns
  • Ad hoc evaluations of new pricing strategies (e.g. loyalty campaigns, subscriptions, shipping)


  • Four year college degree
  • 5+ years experience in business analysis
  • Strong numerical and analytical abilities
  • SQL, Tableau/Power BI experience

BrainWorks, founded in 1991, is a leading executive search firm that prides itself on delivering superior talent to drive business performance. Our consultants are experts in their practice areas, which include CRM, Direct / Database Marketing and Customer Sciences / Advanced Analytics.

The Relationship Marketing and Decision Sciences Practice Group places top performing candidates, from mid-level managers to C-level executives, with companies spanning from entrepreneurial start-ups to Fortune 500’s. Some of the business areas in which these candidates specialize include the following: Statistical Modeling, Advanced Analytics, Web Analytics, Digital Analytics, Customer Analytics, and Campaign Management.

When you partner with BrainWorks you will receive industry expertise coupled with quality, speed and results guaranteeing a great hire. We look forward to having the opportunity to work with you

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