Our client is a rapidly growing, private equity-backed, multi-site healthcare platform investing in the next phase of its digital growth strategy. The organization is seeking a strategic, performance-oriented marketing leader to build scalable acquisition programs, optimize digital marketing performance, and establish the processes, reporting, and cross-functional partnerships needed to support continued expansion.
We’re looking for a Senior Performance Marketing Manager to own direct-response digital acquisition for the company’s 21-center network. You’ll be the day-to-day steward of paid search and SEO performance — working through and alongside an outside agency — with full accountability for appointment volume, call volume, budget efficiency, and profitable growth. You’ll also be the internal voice into our CRO/development agency, pushing for a site experience and conversion path that matches the urgency and trust our patients need in the moment they’re searching for care.
This role sits close to the business: you’ll report into the company’s marketing leadership and partner directly with Operations and Finance to make sure marketing spend translates into center-level volume and bottom-line results — not just platform metrics.
What You’ll Do
- Direct Response & Paid Media Management
- Own SEM performance across the company’s network, managing the relationship and day-to-day execution with our paid search agency
- Set and direct daily/monthly budgets across centers and campaigns, reallocating spend toward what’s driving profitable volume
- Manage and grow appointment and call volume as the primary success metrics, not just clicks or impressions
- Monitor CPA and ROAS at the campaign and center level; identify and act on underperformance before it compounds
- Drive strategic shifts in bidding strategy, budget allocation, and campaign structure as the business and center footprint evolve
- Partner with Finance to align marketing spend and pacing with center-level revenue goals and new center openings
SEO
- Oversee SEO strategy and execution in partnership with the agency, prioritizing initiatives by demand, effort, and business impact
- Guide location page strategy, content prioritization, and technical SEO health across the growing center network
- Track organic visibility and lead/appointment contribution by market
Conversion Rate Optimization & Site Experience
- Serve as the marketing-side partner to the company’s CRO/development agency, translating funnel and conversion data into a prioritized optimization roadmap
- Drive improvements to on-site conversion rate, booking flow, and overall user experience for a patient base that is often searching under time pressure
- Use funnel and behavioral data to identify friction points and advocate for fixes and tests that move the needle on conversion
Cross-Functional Partnership
- Work closely with Operations to understand center-level capacity, staffing, and demand dynamics that should inform budget and targeting decisions
- Partner with Finance on reporting, forecasting, and tying marketing performance to unit economics
- Report performance, risks, and recommendations up to the company’s marketing leadership on a recurring cadence
Ways of Working
- Use AI tools as a core part of your workflow — for analysis, campaign planning, reporting, and execution — to move faster and operate with more rigor than a traditional performance marketing role would allow
- Bring structure and process to a marketing function that is still being built; document what works so it scales across 21+ centers
What You Bring
- 5-7+ years of experience in digital marketing, with a demonstrated focus on CPA/ROAS-driven outcomes rather than upper-funnel or brand metrics
- Proven experience managing SEM budgets and campaigns, including direct experience managing agency partners (not just executing in-platform yourself)
- Strong working knowledge of Google Ads, conversion tracking, and attribution fundamentals; comfort diagnosing performance issues down to the account and campaign level
- Experience partnering with or directing CRO/development resources to improve site conversion rate and user experience
- Familiarity with using AI tools in day-to-day marketing workflow — for analysis, planning, and execution — and genuine interest in using them to work faster and smarter
- Experience in multi-location, healthcare, or urgent-care-style businesses is a plus, but not required
- Comfort operating in a fast-growing, still-building environment — someone who brings structure rather than waiting for it to already exist
- Strong communication skills; able to translate marketing performance into terms Operations and Finance stakeholders care about
What Success Looks Like
- Appointment and call volume grow profitably across the network, with CPA/ROAS trending in the right direction center over center
- The SEM and SEO agency relationships are well-managed, with clear accountability and a steady cadence of strategic recommendations — not just reporting
- Site conversion rate improves measurably through a well-prioritized CRO roadmap
- Operations and Finance see marketing as a reliable, data-grounded partner in center-level growth planning
BrainWorks specializes in connecting industrial organizations with top-tier talent to drive operational excellence and business performance. Our Industrial Practice partners with organizations ranging from start-ups to Fortune 100 companies to deliver exceptional professionals who align with your business goals and industry demands.
With extensive knowledge of the challenges and opportunities in the industrial sector, our consultants leverage deep expertise and a vast candidate network to provide tailored solutions. Through our proven process BrainWorks delivers quality, speed, and results. Learn more at brainworksinc.com.
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Industry 1: Consumer Services
Industry 2: Marketing and Advertising
Industry 3: Health, Wellness and Fitness
Job ID: 63291124595
Category: Industrial
Location: Remote,