Date Posted: 2022-04-06

Job ID: EB-1066755781
Category: Sales & Marketing
Location: Denver, CO

WHAT WE ARE LOOKING FOR:

The Digital Marketing Manager is collaborative role that is responsible for managing all of our owned digital marketing assets in the U.S. and Canadian markets, including our mobile app, website, SEO, email marketing and 3rd party technology platforms. This individual is integral with the partnership between our eCommerce team and business initiatives as we continue to evolve our digital footprint. In addition, the Digital Marketing Manager will work closely with the Director, Digital Marketing to develop, recommend and implement integrated digital marketing strategies that emphasize the conversion path-to-purchase, as well as, address the marketing challenges of a changing consumer landscape.

KEY RESPONSIBILITIES:

  • Execute digital marketing tactics across our owned digital assets; Meet budget and strategic objectives
  • Oversee and direct our digital marketing agencies and vendors
  • Lead generation, member acquisition, and retention of Atkins community
  • Improve visits and conversion rates by continuously optimizing website experience; Partner with agency designers and web developers to execute daily website optimization projects (i.e., A/B and multivariate tests, etc.)
  • Design and enhance the mobile app experience; Partner with agency designers and app developers to execute app updates – Continuously improve download and conversion rates
  • Manage our organic search (SEO) marketing channel (i.e., analytics, technical audits, on-page and off-page optimizations); Partner with agency for technical SEO projects – Integrate SEO best practices for the content production process across many assets
  • Convert website visitors to leads and loyal customers by identifying ways to increase website traffic and move users with ease through our web journey; Measure, test, and improve website conversion rate, CRO strategy and user experience
  • Implement new contracts and manage contract renewals for appropriate agency and vendors
  • Update content calendars weekly; Assist developing a D2C, marketing, promotion and product calendar – Align brand campaigns, new product launches, eCommerce, brick and mortar retail events and promotional initiatives
  • Compile monthly reports to review qualitative and quantitative performance; Communicate best practices and learned lessons; Provide monthly email performance reports – Share opportunities to optimize campaigns and improve open and click-through rates
  • Execute weekly email campaigns by collaborating with our email design agency and email service provider
  • Continuously optimize our email strategy and efforts; Test all emails for QA and ensure all links are working properly and creative content is accurate
  • Collaborate with appropriate agency to capture key site performance metrics; Define, test and analyze the impact of all communication efforts to improve the lifetime value of our users
  • Review, approve, and track appropriate agency and vendor invoices
  • Participate / Lead special projects and assignments, as required
  • Participate in all other miscellaneous SMPL and departmental tasks, as required
  • Attend departmental/cross-functional meetings

SKILLS / KNOWLEDGE:

  • Strong knowledge of best practices for email marketing, rules, strategies and ESPs (i.e., Salesforce)
  • Knowledge in EUGDPR regulations and compliance protocol
  • Working knowledge of HTML and ECRM
  • Knowledge of current and evolving internet technologies
  • Proficient in Microsoft Office Suite (Presentation, Word, Excel, etc.)
  • Knowledge of website survey software (i.e., Survey Monkey or Qualtrics)
  • Strong analytical and problem-solving skills; Hands on experience using quantitative analysis to solve business issues
  • Expert knowledge of search engine optimization (SEO) and web usability best practices, highly preferred
  • Familiarity with Photoshop or other image editing software
  • Familiarity with a variety of web browsers (i.e. Internet Explorer, Firefox, Chrome, Safari, Opera, etc.)
  • Demonstrated ability to create programs that generate new leads, website visits, customer acquisition and conversion
  • Ability to track, source and summarize applicable data and synthesize information coming from various sources
  • Ability to handle projects and duties concurrently and prioritize work effectively
  • Knowledge of negotiating methods, principles and concepts; Takes ideas from concept to execution
  • Excellent attention to detail and accuracy; Strong presentation and writing skills
  • Ability to work cross-functionally with internal teams and leadership + external peers
  • Expertise in ADA compliance standards, highly preferred

BASIC QUALIFICATIONS:

  • BA or BS degree, required
  • Minimum 6 years’ progressive work experience in digital marketing and platforms, required
  • Experience with website marketing and mobile apps, required
  • Experience working with or at an agency, required
  • Experience using A/B testing software, required
  • Experience using rating and review software platforms (i.e., TurnTo, Bazzarvoice, etc.)
  • Professional experience with web analytics packages such as: Google Analytics, SiteImprove, Similarweb, etc.
  • Experience optimizing copy for websites and email communications
  • Expertise in organizing and posting web content via Content Management Systems
  • Food database experience, highly preferred
  • Experience using data manipulation tools such as Excel (or SAS, SQL, SPSS), highly preferred

** Work is performed in a fast-paced office environment and may be stressful at times. Work may require sitting for long periods of time; requires manual dexterity sufficient to operate a keyboard, calculator, telephone, copier and fax machine and scanner.

ABOUT SIMPLY GOOD FOODS
Simply Good Foods USA, Inc. is an operating affiliate of The Simply Good Foods Company (Nasdaq: SMPL) (“Simply Good Foods”). Simply Good Foods aims to lead the nutritious snacking movement with trusted brands that offer a variety of convenient, innovative, great-tasting, better-for-you snacks and meal replacements. Our nutritious snacking platform consists of mission-driven brands, including Atkins® and Quest®, that enable consumers to meet their nutritional goals and fuel their healthy lifestyles.
Our approach to nutrition has the potential to change lives and we’re looking for great people to join our team who are committed to providing people a more nutritious way to eat. Simply Good Foods is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. We celebrate diversity and are dedicated to creating an inclusive environment for our employees.

We recognize that everyone is unique and believe that we should all have equal access to opportunities with organizations that embrace our differences and value the ideas, thoughts, and perspectives we each have to offer. At Simply, we are committed to attracting, developing, retaining, and promoting a diverse workforce that infuses equity and belonging throughout our culture and business practices.

COMPENSATION AND BENEFITS:
The health, satisfaction and security of our employees and their families are important to us and an important part of reaching our organization’s goals. We offer a total rewards package that includes valuable and competitive compensation and benefit plans. These programs reflect our commitment to attracting and retaining top talent and keeping our staff healthy and secure. The compensation available for this role includes base salary, and an annual short-term bonus. All incentive plans are subject to management and Board of Directors discretion.

  • The projected annual base salary range for this role is: $100,000 to $130,000
  • The annual short-term incentive target for this role is: 15% of your annual base salary

We understand that each employee’s situation is unique, and so it is our intent to offer an overall benefits package that can be shaped and molded by each employee to fit his or her family’s needs. Our current benefits package, which is available to all full-time employees and their eligible dependents, includes medical, dental and vision insurance, 401(k) retirement plan, savings accounts, life and disability coverage, and other voluntary benefits. We also offer time off benefits including vacation time, flexible vacation for exempt positions, sick leave, and parental leave. Please note, however, that Simply Good Foods Company, in its sole discretion, may modify the above benefits package.

ABOUT BRAINWORKS
BrainWorks is a premier executive search firm that delivers superior talent to drive business performance. Our consultants are experts in their practice areas, which include Digital Marketing and eCommerce, Consumer Products Careers; CRM, Direct/Database Marketing and Customer Sciences/Advanced Analytics; Accounting and Finance; Information Technology; Private Equity and Portfolio Companies; and, Consumer Insights and Market Research.

The Digital Marketing and eCommerce Group focuses on placing mid to senior-level executives specializing in Digital and Online Marketing. Our executive recruiters have extensive knowledge of current trends and industry challenges. Some examples of our Digital Marketing and eCommerce Searches would include C-level Officers, VP’s, Directors and Senior Managers in the areas of Internet, eCommerce, Email and Digital Marketing, as well as Web Analytics, SEO/SEM, etc.

BrainWorks prides itself on quality, speed and GUARANTEED RESULTS. When you partner with BrainWorks, your company will receive intelligence and industry expertise from consultants who are trustworthy, caring and passionate about your business needs. https://brainworksinc.com.

To apply for this job please visit brainworksinc.com.

Brainworks