Dallas, Fort Worth Texas – Remote Flexibility
Our client is a high-growth, private equity-backed, multi-site aesthetics brand with a rapidly expanding national footprint. The business operates a distributed network of clinics and is focused on driving performance through strong operational execution, consistent customer experience, and disciplined management of scheduling and utilization.
We are seeking a senior field operations leader to oversee performance across a multi-region network of clinics, with full accountability for P&L, service delivery, and execution at the location level. This role will lead regional field teams and partner cross-functionally with marketing, call center, finance, and clinical leadership to improve key drivers including appointment volume, conversion, rebooking, and provider utilization.
This is a highly visible, impact-oriented role for a leader who can use data to identify performance gaps, build clear action plans, and drive measurable improvement across the network. The ideal candidate brings experience leading high-volume, service-based, multi-location businesses and has a track record of building structure, driving accountability, and improving performance at scale.
This is a remote role with up to 50% travel to support regional leadership, performance acceleration, and operational alignment.
Position Overview
The Senior Vice President, Field Operations is a senior executive accountable for the financial performance, operational execution, clinical excellence, and experience delivery across national clinic portfolio. This leader oversees 6 districts, each structured with:
- One Operational District Leader
- One Clinical Regional Leader
The SVP ensures strong, aligned leadership across both channels and drives consistent execution that results in:
- 4-wall profitability
- Revenue growth
- Exceptional client satisfaction
- Clinical quality and compliance
- A consistently delivered brand experience
This role owns not only performance metrics but also the delivery of the brand experience in every clinic, every day — ensuring service standards, treatment protocols, hospitality expectations, and client education frameworks are executed consistently and reflected in satisfaction scores, reviews, retention, and repeat behavior. The SVP also leads the brand’s Learning & Development function, field incentive design, and commercial enablement strategy in partnership with Marketing, Call Center, Finance, and Clinical leadership.
Direct Reports
- Operational District Leaders
- Clinical Regional Leaders
- Director, Learning & Development
Key Responsibilities
- Enterprise Field Leadership
- Lead and develop 7 regional operational and clinical leadership pairings to drive aligned performance.
- Establish clear scorecards, accountability rhythms, and performance standards
- across all districts.
- Ensure strong collaboration between operational and clinical channels to protect both profitability and treatment excellence.
- Drive consistent execution of company priorities across all markets.
Operational & Financial Ownership
- Own all 4-wall performance metrics across the national portfolio, including revenue, profitability, labor optimization, cost control, and margin expansion.
- Drive improvements in GAAP revenue, cash revenue, package conversion, rebooking, services per appointment, utilization, and contribution margin.
- Identify performance gaps quickly and implement corrective action plans with measurable impact.
- Build disciplined operating rhythms (weekly reviews, KPI cadences, field visits, performance audits).
Ownership of the Brand Experience
- Own the consistent delivery of the brand’s service and treatment standards across all clinics.
- Ensure execution of the full client journey framework:
- Consultation quality
- Treatment delivery excellence
- Education and aftercare clarity
- Membership and package positioning
- Rebooking discipline
- Review request confidence
- Hold regional leaders accountable for:
- Google rating trends and review volume
- OSAT / highly satisfied scores
- Retention and repeat visit behavior
- Clinical audit performance
- Ensure clinics reflect the brand’s hospitality standards, brand presentation, and facility excellence at all times.
Incentive & Performance Architecture
- Design, implement, and optimize field and 4-wall incentive and bonus programs aligned with company goals.
- Partner with the CEO and CFO to ensure performance investments deliver measurable ROI.
- Ensure compensation structures reinforce desired behaviors (conversion discipline, rebooking, utilization, experience delivery).
- Maintain transparency, simplicity, and operational clarity in all incentive frameworks.
Sales Enablement & Commercial Growth
- Partner with Marketing and Call Center leadership to optimize the end-to-end prospect-to-client journey.
- Improve key commercial drivers:
- Lead-to-booking conversion
- Trial effectiveness and same-day conversion
- Services per appointment
- Membership and package conversion
- Lifetime value
- Deliver field playbooks, scripts, and coaching frameworks that translate strategy into daily behaviors.
Talent & Culture Leadership
- Serve as executive sponsor for field talent strategy, succession planning, and leadership development.
- Build high-performance regional leadership bench strength.
- Establish clear promotion standards and performance expectations.
- Foster a culture grounded in accountability, clarity, operational rigor, and hospitality.
- Model decisive, data-driven, and people-centered leadership.
Cross-Functional Partnership
- Collaborate with Operations Services, Clinical Operations, Marketing, Call Center, HR, Finance, and Facilities to execute strategic initiatives.
- Support new clinic openings, service launches, and integrations with disciplined field execution.
- Provide structured field insights to inform technology and process improvements.
Qualifications
- 10+ years of senior multi-unit operational leadership in beauty, wellness, healthcare, retail, hospitality, or related industries with a recurring revenue and service-based component.
- Proven success leading large, distributed field organizations with full P&L accountability.
- Experience overseeing both operational and clinical leadership structures.
- Demonstrated ability to scale systems and enforce execution discipline across multiple regions.
- Strong financial acumen and KPI-driven leadership style.
- Experience designing incentive and performance compensation frameworks.
- Exceptional executive communication and cross-functional influence skills.
Consideration:
- Background in Learning & Development or scalable field capability-building programs.
BraiWorks offers several distinct practice areas, each directed by a Partner with extensive experience, and knowledge of current trends and industry challenges in their specific discipline. BrainWorks practice areas include the following: Accounting & Finance; Accounting & Finance Interim; Analytics, Data Science & Data Governance; Commodities Technology & Trading; Consumer Products; CRM & Direct Marketing; Cybersecurity; Ecommerce & Digital Marketing; Human Resources; IT & Data Engineering; Market Research & Consumer Insights; Operations & Supply Chain; Private Equity & Portfolio Company Leadership; and Sales.
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BrainWorks specializes in connecting industrial organizations with top-tier talent to drive operational excellence and business performance. Our Industrial Practice partners with organizations ranging from start-ups to Fortune 100 companies to deliver exceptional professionals who align with your business goals and industry demands.
With extensive knowledge of the challenges and opportunities in the industrial sector, our consultants leverage deep expertise and a vast candidate network to provide tailored solutions. Through our proven process BrainWorks delivers quality, speed, and results. Learn more at brainworksinc.com.
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Industry 1: Hospital & Health Care
Industry 2: Health, Wellness and Fitness
Industry 3: Retail
Job ID: 54321759870
Category: Industrial
Location: Remote,